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Market Force Blog: CX

Apple vs Samsung and Google: Consumer Favorites in 2023

The brand equity is strong with iPhone, but there are limits. Although iPhone continues its...

Market Force's 2023 Wireless Carrier and Mobile Device Results Are in!

The 2023 Wireless Panel Study is like a popularity contest for wireless carriers and smartphones,...

Why Doing Nothing Costs A Lot: Customer Retention in a Volatile Market

Today, pressures come from a variety of places: inflation, pandemic aftershocks, labor costs,...

The Real Cost of Inaccuracy for Quick Serve Restaurants

Quick Serve Restaurant (QSR) brands are all familiar with the frustration associated with...

New Year, New 2023 CX Resolutions

"Setting CX resolutions for the new year is the perfect way to continue building your...

3 Reasons Most Customer Experience Programs Fail

"Creating the perfect customer experience program takes a lot of effort from a lot of stakeholders...

5 Ways To Improve Online Reviews

"Online reviews create an opportunity for authenticity and transparency. Trust is hard to gain and...

How To Create Better Experiences In The Hospitality Industry

"The hospitality sector is full of information on customer preferences and activities. But this...

How To Drive Value From Customer Experience Analytics

"It may seem daunting to begin moving your organization in a more customer-centric direction with...