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Digital Mystery Shopping

Customers have come to rely on digital shopping. During COVID-19, 15% of customers began using a digital service or app for the first time, and 70% of new adopters state that they plan to continue using digital channels. With this shift, the online and mobile experience is more critical than ever.

Market Force services help brands analyze the digital experience from search to sale and beyond!

A poor digital experience can alienate customers resulting in frustration and lost sales. If your target audience can’t easily find what they need, make a purchase, and get on with their day they will quickly turn to the competition. To protect your reputation and maximize sales you need consistent measures to ensure your digital customer journey is on point.

A digital experience solution from Market Force analyzes everything from the design of the app/or website, usability, forms, features, checkout, delivery, post-purchase experience, and returns. Through this service, Market Force provides timely and actionable insights to identify your top digital priorities.

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Website Mystery Shops

• site navigation
• shopping experience
• product ordering
• checkout
• order confirmations
• finding information
• customer follow-up
• product search
• user experience
• chat interactions
• email inquiry
• form submission
• call center interactions
• delivery experience
• parcel return
• in-store returns

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App/Mobile Mystery Shops

• app experience
• ease of use
• overall design
• functionality
• purchase experience
• support options
• customer journey
• pick-up
• ship to store
• ship to home
• third party delivery
• social connections
• chat function
• loyalty and points
• missing features
• transparency

Benefits of Digital Mystery Shopping

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Optimize digital journey

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Prioritize improvements

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Increase conversion

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React quickly

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Identify pain points

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Engage customers

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Is your digital experience optimized for sales?

Download our free self-assessment tool below.

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Get paid to shop, eat, or play!

Are you interested in becoming a mystery shopper for Market Force?

LEARN HOW