Grow your same store comparable sales

The fight for share of stomach is fierce. Your ability to grow your sales comps will depend on consistent execution that keeps your guests coming back for more. 

Schedule a Briefing

The restaurant industry continues to be an area of high growth, with over $700 billion in global sales and more than one million restaurant locations in the United States alone. Guests form their opinions of restaurant brands based on their experiences. A well-run restaurant creates a better brand reputation that benefits all franchisees—and one with poor operations creates risk for those same franchisees. Consumers have too many choices to waste their dollars on a poor experience. 

Market Force provides a suite of tools to help restaurant franchisees maximize their same store comparable sales growth. We help you measure and improve delivery to brand standards, create exceptional guest experiences, and minimize costly complaints. Our mystery shopping services measure food quality, service, cleanliness, and other standards that protect your brand's reputation—for every franchisee. 

The guest experience you create will determine whether your success—either as a brand or a franchisee. Listening and responding to guest feedback across all channels is critical. Market Force provides three guest feedback channels for our restaurant brands, including guest experience surveys, social media monitoring, and contact center. By combining all of this data on a single platform, every stakeholder in the organization can gain insight into the guest experience across all channels and coach their teams on improvement. Our guest experience solutions will help you: 

  • Identify locations with unusually high volumes of customer complaints
  • Track improvement in loyalty and delivery on critical drivers
  • Categorize open-ended guest feedback and trend it over time
  • Coach your teams with both opportunities to improve and compliments on a job well done

Knowing what you need to change is half the battle. The other half is actually driving change down to the individual location level. Some of your restaurants are already superstars. Others need help. And what needs to be improved at one restaurant may be different from another. That’s why creating a location-level improvement plan is so important to improving loyalty and same store comparable sales. 

To empower locations, Market Force provides an online planning tool that lets operators build individualized plans for achieving their goals. Our Success Playbook prioritizes potential improvement by the highest ROI so that operators know where to start. They can compare performance to their region or the brand, goal-set, create action plans, and monitor performance over time. Step by step, every location can improve—and that's more money in everyone's pocket. 


2017 Casual Dining Research

In October 2017 we surveyed almost 8,000 US consumers and asked them about their casual dining habits including brand preference, visit frequency, brand engagement, customer experience and social media usage. 

Here's infographics of some of the key findings for the categories we researched.

General menu

Read the press release

Bonefish Grill is America’s favorite casual dining restaurant, according to a new Market Force study. 

New Case Study

Church's Chicken: Catching staff doing something right

Church's Chicken's beverage insidence (the number of meals purchased that include a drink) had declined and was in need of a boost. In many quick serve and fast casual restaurants, including Church’s Chicken, the majority of the meal profitability is generated by the beverage, so Church’s knew they were leaving sales and profits on the table.

To address the issue, Market Force proposed a program to change the behavior of the crew by catching them doing something right. Dubbed “Cups of Cash,” a targeted crew incentive mystery shop assesses a variety of operational attributes such as customer service, speed of service, cleanliness, food quality, order accuracy and, most importantly, upselling a combo meal and/or a beverage. 

Find out what happened

Featured News

El Pollo Loco Awards Market Force for Improving Customer Experience Through Technology

El Pollo Loco, the nation’s leading fire-grilled chicken chain, recently named Market Force as the 2017 winner of the Company’s Award of Excellence in the category of Services and Technology. The partnership between El Pollo Loco and Market Force began in 2005 as a simple customer service program. Over the years, it evolved into a multifaceted program that includes El Pollo Loco’s use of Market Force’s measurement and management solutions, including mystery shopping, operational audits, customer satisfaction surveys, contact center services and loyalty analytics.

Learn more

Featured News

Cicis Selects Market Force Information to Deliver Industry-leading Customer Experience

Market Force has been tapped by leading pizza buffet chain Cicis to ensure an exceptional customer experience for each guest, every day, at all its restaurants across the country. Cicis will leverage Market Force’s suite of customer experience solutions, including customer satisfaction surveys, contact center services, store evaluation reporting technology and social media monitoring capabilities, to gather customer feedback and measure execution on brand standards. Cicis will have a centralized, comprehensive view of this data allowing it to ensure each store is meeting guest expectations.

Read more

Featured News

CoreLife Eatery selects Market Force to improve the customer experience

CoreLife Eatery will glean insights into how each location is performing against important satisfaction drivers such as food quality, service, cleanliness and other standards that protect the brand's reputation. CoreLife will use data from mystery shopping and SocialForce Reviews, which will be ported into Market Force’s technology platform, KnowledgeForce, to provide CoreLife Eatery a comprehensive view of how each location is performing, and where changes should be made to increase satisfaction and drive sales.

Read more


2017 QSR Research

In January 2017 we surveyed more than 11,000 US consumers and asked them about their dining habits including brand preference, visit frequency, technology usage, and customer experience.

Here's infographics of some of the key findings for the categories we researched.

Frozen Desserts
Coffee & Bakery

Read more

The importance of guest recovery

Restaurant operators are in a "one strike and you're out" industry. And with the use social media to rate restaurants, one guest's bad experience can be amplified and impact revenues. That's why timely resolution of issues is so critical.

Market Force has developed an entire suite of contact center and social media solutions that enable first contact resolution with all inbound guest contacts, from phone to website to social media. 

  Learn More

Is your menu working?

Learn more about our menu satisfaction studies. They can help brands understand if there are menu items that just don’t appeal to customers or if menu items are simply not being prepared properly. Remember, your menu has the power to change the performance of your business so make sure you've got it right.

  Learn More

Increasing Beverage Incidence

In many QSR and fast casual restaurants, the majority of the meal profitability is from the beverage. And beverage incidence, which is the number of meal purchases made that include a drink, in many restaurant organizations is on the decline. So the simple task of asking customers if they would like a beverage to accompany their meal is key to total restaurant sales revenue and profitability.

For this reason, Market Force has developed a program, Crew Incentive, in which restaurants partner with drink manufacturers to drive beverage incidence. The results are impressive.

  Learn More

Thought Leadership

Improve Restaurant Customer Satisfaction | Market Force
We've noticed you might not be visiting the appropriate version of our site. Would you like to: