Market Force operates at scale across the globe. Each month, we:
Complete over 100,000 mystery shops
Collect, process, and analyze millions of experience surveys
Manage over 100,000 inbound calls to our contact center
Our multi-location solutions provide a robust framework for measuring and improving performance, customer experience, and your financial KPI's.
We deliver solutions for restaurants, big box and specialty retail, grocery, petro-convenience, hospitality, travel, telecom, technology, energy, education, health and wellness, movie studios and theatres, fitness, financial services, gaming, CPG, alcohol and tobacco, pharma, government agencies and more.
Meet the Market Force Team
CHIEF EXECUTIVE OFFICER
Ray is the consummate road warrior. His 25 years of experience as a senior-level executive has taken him to over 40 countries in multiple roles. As CEO for Market Force, Ray champions the role of technology and innovation in creating programs that improve our clients' brands.
CHIEF MARKETING AND SALES OFFICER
Scott has been an executive in the CX and performance management space for 22 years. He cofounded a Canadian CX firm that was later acquired by Market Force in 2011. He leads the global marketing and sales teams at Market Force and the innovation function, and plays a key role in overall brand strategy.
Chief Technology Officer
Jeff is a results-driven technology professional with extensive experience leading teams, implementing and overseeing technology programs, and administration of multi-million dollar budgets. Jeff has twenty plus years of success in planning, directing and implementing innovative information technology solutions.
CHIEF FINANCIAL OFFICER
Ed is an outcome-driven and versatile Financial Leader accomplished in financial strategy and operational execution with enterprise-wide perspective and experience to include mergers and divestitures, business planning, risk management, financial modeling and internal audit.
Senior Director of Client Strategy
David has 20 years experience leading the development and execution of complex B2B client relationships. He has the proven ability to understand client’s business, challenges, opportunities and objectives and drive incremental growth.
VP Analytics & Business Intelligence
Phil has spent the better part of his career working in the development and application of sound measurement practices. He has had the pleasure of working for and with some of the world's largest and most successful companies across a broad cross-section of industries.
VP Operations, In-Field Services
Sherri is an experienced Operations Manager with over 25 years of tenure with Market Force. She initially started as a field scheduler and now manages all operational facets. She manages and executes Mystery Shopping, Compliance Audits, Merchandising, and In-Field Market Research.
Subbu serves as a lead analyst for development of models, building optimal performance solutions’ scope and designing end-to-end programs. Subbu has vast experience in casual dining and QSR consulting. He received his PhD in Economics from the University of Colorado.
UK Director of Client Delivery
Charlie is an experienced Director of Operations who is skilled in Customer Relationship Management (CRM), Customer Satisfaction, Customer Retention and Market Analysis. She is passionate about leading others and supporting personal development.
Vice President, Operations
Jenna is an experienced senior leader with a demonstrated history of working in the market research industry and the aerospace MRO industry. Skilled in Team Building, Root Cause Analysis, Management, Continuous Improvement, and Leadership.
Client Strategy Manager
Sophie is an integral Business Development Associate within the Commercial team, supporting multi-location businesses to drive customer satisfaction and sales growth. She leads operational teams to ensure alignment on the internal strategy for clients.
Senior Manager of Client Strategy
Kim is an experienced Senior Client Services Manager with a demonstrated history of working in the market research industry. She is a performance-driven professional who is skilled in Client Relations, Employee Learning, Training & Development, and Project Management.