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Market Force operates at scale across the globe. Each month, we:

Complete over 100,000 mystery shops

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Mystery Shops

Collect, process, and analyze millions of experience surveys

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Surveys

Manage over 100,000 inbound calls to our contact center

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Contacts

Host over 1 million logins on the KnowledgeForce® Platform

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Logins

Our multi-location solutions provide a robust framework for measuring and improving performance, customer experience, and your financial KPI's.

We deliver solutions for restaurants, big box and specialty retail, grocery, petro-convenience, hospitality, travel, telecom, technology, energy, education, health and wellness, movie studios and theatres, fitness, financial services, gaming, CPG, alcohol and tobacco, pharma, government agencies and more.

Meet the Market Force Team

Ray Walsh

CHIEF EXECUTIVE OFFICER

Ray is the consummate road warrior. His 25 years of experience as a senior-level executive has taken him to over 40 countries in multiple roles. As CEO for Market Force, Ray champions the role of technology and innovation in creating programs that improve our clients' brands.

Scott Griffith

CHIEF MARKETING AND SALES OFFICER

Scott has been an executive in the CX and performance management space for 22 years. He cofounded a Canadian CX firm that was later acquired by Market Force in 2011. He leads the global marketing and sales teams at Market Force and the innovation function, and plays a key role in overall brand strategy.

Jeff DePiazza

Chief Technology Officer

Jeff is a results-driven technology professional with extensive experience leading teams, implementing and overseeing technology programs, and administration of multi-million dollar budgets. Jeff has twenty plus years of success in planning, directing and implementing innovative information technology solutions.

Ed Cordell

CHIEF FINANCIAL OFFICER

Ed is an outcome-driven and versatile Financial Leader accomplished in financial strategy and operational execution with enterprise-wide perspective and experience to include mergers and divestitures, business planning, risk management, financial modeling and internal audit.

David Murray

Senior Director of Client Strategy

David has 20 years experience leading the development and execution of complex B2B client relationships. He has the proven ability to understand client’s business, challenges, opportunities and objectives and drive incremental growth.

Phil Doriot

VP Analytics & Business Intelligence

Phil has spent the better part of his career working in the development and application of sound measurement practices. He has had the pleasure of working for and with some of the world's largest and most successful companies across a broad cross-section of industries.

Sherri Weed

Vice President of Theatrical Services

Sherri has a demonstrated history of working in the market research industry. She creates, monitors and maintains all operational forecasts and budgets across multiple departments (scheduling/help desk, client services, data programming and executive).

Subbu Swamy

Senior Strategist

Subbu serves as a lead analyst for development of models, building optimal performance solutions’ scope and designing end-to-end programs. Subbu has vast experience in casual dining and QSR consulting. He received his PhD in Economics from the University of Colorado.

Charlene Cornwell

UK Director of Client Delivery

Charlie is an experienced Director of Operations who is skilled in Customer Relationship Management (CRM), Customer Satisfaction, Customer Retention and Market Analysis. She is passionate about leading others and supporting personal development.

Felicia Cushenberry

Manager, Client Strategy

Felicia is an energetic, driven and highly motivated professional with over 20 years of client relations experience. She has excellent qualifications in leadership and understanding the operational and developmental needs of a business.

Jenna Holloway

Vice President, Operations

Jenna is an experienced senior leader with a demonstrated history of working in the market research industry and the aerospace MRO industry. Skilled in Team Building, Root Cause Analysis, Management, Continuous Improvement, and Leadership.

Sophie Murray

Client Strategy Manager

Sophie is an integral Business Development Associate within the Commercial team, supporting multi-location businesses to drive customer satisfaction and sales growth. She leads operational teams to ensure alignment on the internal strategy for clients.

Kim Cheatham

Senior Manager of Client Strategy

Kim is an experienced Senior Client Services Manager with a demonstrated history of working in the market research industry. She is a performance-driven professional who is skilled in Client Relations, Employee Learning, Training & Development, and Project Management.

Kristjan Gabbs

Client Strategy Manager

Kristjan is an experienced Operations Manager with a demonstrated history of working in the market research industry. He is a strong operations professional who is skilled in Contact Center Operations, Event Planning, Customer Service, Quantitative Research, and Strategic Planning.

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