Who we are and how we can help you.


Market Force operates at scale across the globe. Each month, we:

Complete over 100,000
mystery shops

Collect, process, and analyze millions of experience surveys
Manage over 100,000 inbound calls to our contact center
Host over 1 million user logins on the KnowledgeForce® Platform

Our multi-location solutions provide a robust framework for measuring and improving performance, customer experience, and your financial KPI's.

We deliver solutions for restaurants, big box and specialty retail, grocery, petro-convenience, hospitality, travel, telecom, technology, energy, education, health and wellness, movie studios and theatres, fitness, financial services, gaming, CPG, alcohol and tobacco, pharma, government agencies and more!

Executive Leadership

Ray Walsh

Chief Executive Officer

Ray is the consummate road warrior. His 25 years of experience as a senior-level executive has taken him to over 40 countries in multiple roles. As CEO for Market Force, Ray champions the role of technology and innovation in creating programs that improve our clients' brands.

John Scott

Chief Financial Officer

John has over 24 years of experience managing global financial operations. He has extensive experience in financial reporting, tax planning and building the financial team to reach corporate goals. John is both a CPA and CGMA licensee and is a graduate of the University of San Diego.

Jon Lawrence

Chief Technology Officer

Jon is a seasoned technology executive with over 20 years of experience designing and implementing solutions. Bringing extensive experience in software development, global IT operations, engineering management, and product development, Jon is instrumental in delivering innovation across our portfolio of clients.

Scott Griffith

Chief Marketing and Sales Officer

Scott has been an executive in the CX and performance management space for 22 years. He cofounded a Canadian CX firm that was later acquired by Market Force in 2011. He leads the global marketing and sales teams at Market Force and the innovation function, and plays a key role in overall brand strategy.