Who We Are

Market Force Information® (Market Force) provides location-level customer experience management solutions to protect your brand's reputation, delight customers, and make more money. Founded in 2005, we continue to grow our global presence with offices in the United States, Canada, United Kingdom, France and Spain. We are proud to serve over 350 clients ranging from the Fortune 10 brands to emerging brands with high growth potential. Our clients' success is our own, and with that comes a deep commitment to helping our clients optimize growth for every location.  

Market Force operates at scale across the globe. Each month, we:

  • Complete over 100,000 mystery shops
  • Collect, process, and analyze millions of employee and customer experience surveys
  • Manage over a hundred thousand inbound calls to our contact center
  • Host over 1 million user logins on our KnowledgeForce® reporting platform

Our multi-location solutions provide a robust framework for measuring and improving operational excellence, customer experience, and your financial KPI's. 

  • Measurement channels: mystery shopping, customer experience surveys, contact center calls, social media, employee engagement surveys
  • KnowledgeForce® technology platform and Eyes:OnTM mobile app 
  • Predictive Analytics to determine what matters most and the ROI for investing in improvements
  • Market Research services (e.g., customer segmentation, Attitude Trial and Usage studies, custom research projects)
  • Strategic Advisory Services to design and implement effective measurement systems and improve performance 


Market Force has been named a breakout vendor for its deep expertise in the customer experience (CX) domain, including helping corporate executives and local managers identify and improve upon the most important drivers of a positive customer experience. According to the Forrester report, “Market Force Information helps multi-location businesses improve financial performance through better CX.” 

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Market Force Ranks in 2017 AMA Gold Report

Market Force was named in the 2017 American Marketing Association's Gold Report of top 50 market research firms. Market Force specializes in providing location-level customer experience management services, includingcustomer satisfaction surveys, employee engagement surveys, mystery shopping, on-site audits, contact center services and social media review scores that are all provided on an integrated reporting and analytics technology platform called KnowledgeForce.

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Market Force ranks in 2017 Global Top 50 Research Organizations

Market Force ranked in the Global Top 50 ResearchOrganizations, or GT50, report, a unique look at the 50 largest businesses in the global research industry. 

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Better Business Bureau

The Better Business Bureau’s mission is to be the leader in advancing marketplace trust. Market Force Information® is proud to have an A+ rating from the BBB.

Mystery Shopping Provider’s Association

Market Force Information® has belonged to the MSPA for more than a decade. The primary goals of the Mystery Shopping Provider’s Association (MSPA) are to:

  1. Establish professional standards and ethics for the industry
  2. Educate providers, clients and shoppers to improve quality of service
  3. Improve and maintain the image of the industry through public relations and conduct
  4. Promote members to other industry associations and prospective clients

We're pleased to have again received the Shoppers' Choice award, as voted by North American shoppers. The award was created by the MSPA in 2016.

Executive Leadership

North American Team

 Team members by alphabetical order.

European Team

 European team members by alphabetical order.

Theatrical Services

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