Market Force Blog

Welcome to the Market Force Customer Experience Management blog.

How An Optimized Service Profit Chain Can Increase Performance

The Service-Profit Chain is a theory and business model evolved by a group of researchers from...

The Importance of Monitoring Online Reviews for CX

Experiences no longer happen in vacuums, which means what happens to one customer can easily be...

3 Ways To Use Cameras And Beacons To Audit Customer Experience

The plethora of data can be overwhelming. How can you find the ROI in your camera, beacon, and...

Effectively Manage Social Media Reviews And Improve Results

We can all agree that social media reviews need to be handled, so how do you best go about it?...

Using Customer Experience Analytics To Predict Fuel Sales

Using the power of customer experience analytics and sophisticated causal financial modeling,...

Our Wireless Carriers: What We Love And Hate

So what kind of customer experience do the wireless carriers provide—and what do we love and...

Are Apparel Retailers Delivering An Experience That Inspires Loyalty?

This week Market Force will release its fashion retail industry research. Consumers have given...

Is Your Menu To Blame For Declining Customer Satisfaction Scores?

The art of asking the right questions, and engaging a critical mass of customers is a great way...

Innovation In Social Media: The Power Of A Listening Ear

One of the best ways to understand what people are really saying about you is in their...