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Market Force Blog: Analytics (2)

Customer Satisfaction Survey Questions - Best Practices

"When planning a survey, it's important to consider what information you're trying to get at and who exactly should be surveyed. A poorly designed (and even well-designed) survey..

Insights Top The Data Value Chain

With all the emphasis these days that’s placed on collecting data, it’s possible for a business to lose sight of the need to turn the discoveries generated by analytic insights.

Blended Index: How to Create a CX Single Metric

No single measurement tells the whole story—and that’s particularly true of multi-location businesses.

Mine the Power of Rich Open-Ended Comments

With open-ended comments, customers get to tell us what they really care about and why without being limited to the questions we decided to ask. Using this data for making the..

Using Customer Experience Analytics To Predict Fuel Sales

Using the power of customer experience analytics and sophisticated causal financial modeling, the Market Force Analytics & Insights team identified the key operational metrics..