Our 2023 Wireless Panel Study asks consumers about their wireless usage including current carrier, plans and contracts, in-store customer experience, and preferred mobile device.
The 2023 Wireless Panel Study is like a popularity contest for wireless carriers and smartphones, where everyone gets to vote for their favorites. Market Force Information surveyed over 1,800 wireless subscribers across the nation to rate their most recent wireless service experience on a variety of factors. The study provides insights into the changing landscape of the wireless industry.
1. Wireless Carriers: In the battle of wireless carriers, it seems like the big players have maintained much of their dominance. Verizon and AT&T continue to be the top contenders, with T-Mobile nipping at their heels. However, there has been a noticeable rise in the popularity of smaller, non-contract, value oriented carriers that provide more personalized services at a competitive price.
2. Preferred Devices: When it comes to smartphones, Apple's iPhone has once again taken the crown as the most preferred device among survey participants. With its sleek design, user-friendly interface, and top-notch performance, it's no surprise that the iPhone continues to hold a special place in people's hearts. However, Android devices, especially those from Samsung and Google, have also seen a surge in popularity. Their cutting-edge features, diverse price ranges, and a wide range of customization options have helped them secure a loyal following.
What does it all mean?
These results highlight the ongoing battle between major wireless carriers and also between smartphone brands. While the big names continue to dominate, it's encouraging to see the rise of smaller carriers and the growing popularity of Android devices. This indicates that consumers are seeking more options and alternatives in an increasingly competitive market.
The 2023 Wireless Panel Study results have given us a glimpse into the ever-changing world of wireless carriers and smartphones. While the giants continue to dominate, the rise of smaller carriers and the popularity of Android devices show that the market is evolving to meet the diverse needs of consumers.
View the press release here or access the results below.
The 2023 Wireless Panel Study results are now available!