Market Force Blog: Market Research

Linking CX Investments To Financials: What The Research Says

When brands don’t meet their growth and profit goals, they look to cut the budget. These joint...

Understanding Consumer Experiences With Grocery Shopping Online

Consumers try online ordering from you once, and if they have a dissatisfying experience, won’t try...

It Takes Two; a Customer Experience Measurement Strategy

Financial metrics are an obvious metric—but tend to be in the rearview mirror. In Market Force’s...

On Metrics: Brand Recommendation or Satisfaction with the Experience?

I was recently in a new client’s office discussing the merits of using Net Promoter Score (NPS) or...

5 Tips For Measuring Grocery Guest Experience

The competitive grocery space has experienced so many changes in just the last 12 months. The...

How An Optimized Service Profit Chain Can Increase Performance

The Service-Profit Chain is a theory and business model evolved by a group of researchers from...

Using Customer Experience Analytics To Predict Fuel Sales

Using the power of customer experience analytics and sophisticated causal financial modeling, the...