The Role of Merchandising in The Customer Experience
"Consistent merchandising is more important than ever, as it's essential for brands to create compelling customer experiences and stay competitive in a changing landscape."
"To effectively understand and monitor a customer's in-store experience and what matters most to them, brands must understand how consumers learn about products, their experience when navigating through retail aisles, and what role signage and promotion play in their purchase decision-making process."
Retail merchandising and customer experience work best when they’re utilized together. Brands can improve on this by leveraging third-party retail merchandising services. With a third-party merchandising partner, brands can easily optimize inventory logistics, understand the customer experience, and increase sales. From placing products within easy reach for customers to labeling and positioning items for maximum appeal, third-party merchandisers work to make sure all aspects of a store are appealing.
Collecting real-time feedback with merchandising audits can provide a wealth of invaluable data that brands can use to improve customer experience. Our retail merchandising services collect feedback from customers, as well as employees and management teams to help our clients understand what works for customers and which areas could be improved or changed to better capture their attention.
Leveraging these insights will help you improve your CX program before problems arise, which means less money spent on fixing promotional layouts, product placement, or staffing issues.. as well as happier customers who will return more often.
We can help get you to create an integrated CX and merchandising strategy. Get in touch to learn more!