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Market Force Blog: Customer Experience

The Evolution of Customer Experience and the Rise of Data-Driven Insights

This week I am celebrating 15 years with Market Force, and it has been a remarkable journey,...

Why Doing Nothing Costs A Lot: Customer Retention in a Volatile Market

Today, pressures come from a variety of places: inflation, pandemic aftershocks, labor costs,...

The Real Cost of Inaccuracy for Quick Serve Restaurants

Quick Serve Restaurant (QSR) brands are all familiar with the frustration associated with...

4 Post Pandemic QSR Consumer Trends That Will Outlast COVID-19

What can we expect from the QSR industry in 2021? The COVID-19 pandemic has radically transformed...

Why Most In Store Promotions Fail to Have an Impact on Sales

"One of the reasons promotions are so hard to get right is that most brands simply have no idea how...

Scale Is The Name Of The Game, But Mind Your Brand Standards

"The strongest brands provide the same experience regardless of where the restaurant is located;...

The Key To Customer Experience Success Is Innovation

"Customer experience innovation is not something you can do once and forget about. It's an ongoing...

How to Conduct Merchandising Audits That Drive Sales

"A retail audit strategy is a must for any company, but by implementing these best practices you’ll...

Focus Sales Associates’ Attention And Increase Conversion Rates

"A clean, well-merchandised store is important, but if you want to drive brand loyalty and...