Blended Index: How to Create a CX Single Metric
No single measurement tells the whole story—and that’s particularly true of multi-location...
Market Force Blog: Customer Experience (2)
The Surprising Top 5 Reasons For Choosing Where We Buy Gas
According to our research, price is often the top factor behind where consumers buy gas, but there...
Using A Mystery Shopper To Boost Customer Experience
Companies create customer experience strategies in boardrooms, but putting them into practice is a...
How Effective Are Your Limited Time Offers?
LTOs are intended to spike customer counts and create new brand perceptions for current customers...
3 Tips for Collecting Customer Experience Data on Mobile Apps
The COVID-19 pandemic has revamped how people are using their smartphones. With an increase in app...
It Takes Two; a Customer Experience Measurement Strategy
Financial metrics are an obvious metric—but tend to be in the rearview mirror. In Market Force’s...
Is it Time To Re-Evaluate Strategy?
When was the last time you took a walk in your customer’s shoes and experienced your brand from...
I Went Shopping: My Customer Experience
I went shopping this weekend, visiting all types of stores, both brick and mortar and online. My...
On Metrics: Brand Recommendation or Satisfaction with the Experience?
I was recently in a new client’s office discussing the merits of using Net Promoter Score (NPS) or...