Market Force Blog

Welcome to the Market Force Customer Experience Management blog.

3 Tips for Collecting Customer Experience Data on Mobile Apps

The COVID-19 pandemic has revamped how people are using their smartphones. With an increase in...

It Takes Two; a Customer Experience Measurement Strategy

Financial metrics are an obvious metric—but tend to be in the rearview mirror. In Market Force’s...

Is it Time To Re-Evaluate Strategy?

When was the last time you took a walk in your customer’s shoes and experienced your brand from...

Engaged Employees: The Key to a Thriving Brand

So much has been written about the importance of employee engagement that it almost seems...

I Went Shopping: My Customer Experience

I went shopping this weekend, visiting all types of stores, both brick and mortar and online. ...

On Metrics: Brand Recommendation or Satisfaction with the Experience?

I was recently in a new client’s office discussing the merits of using Net Promoter Score (NPS)...

3 Strategies to Make Loyalty Your Currency

You've painstakingly crafted your brand, your organization lives and breathes its values, and...

5 Tips For Measuring Grocery Guest Experience

The competitive grocery space has experienced so many changes in just the last 12 months. The...

3 Benefits Of Mystery Shopping From A Marketer’s Perspective

Mystery shopping is done by trained professionals. When you hire a reputable mystery shopping...

What does Monty Python have to do with Employee Wellness?

A pulse of Employee Wellness should be part of an ongoing cycle of understanding your Employee’s...