As we go into what feels like week 7,462,318 of the pandemic, I think it is fair to say that most of us have gone through every emotion possible. For me, I will readily admit to feeling exhausted, anxious, scared, angry, and nervous. All the titles I hold – Leader, Employee, Mom, Wife, Daughter, Sister, and Friend – have been challenged in ways they never have been before. Because we ideally bring our “whole self to work”, Employers have to assume the environment has limited their Employee’s ability to be their “best self” at work.

I hope that I am preaching to the choir when I stress the importance of having the pulse on your employee’s engagement and wellness… especially now. The good news is that technology can make this easy!

Market Force launched a complimentary Employee Wellness Survey a few months ago and the findings across clients have been consistent:

1. Most employees did not feel their Employer was prepared for the pandemic. But, in all honesty, how could we be? As Monty Python famously said, “No one expects the Spanish Inquisition!”

2. The good news is that a majority of employees felt their Employer Acted Quickly and their Employer Effectively Communicated Stability. It is this ability to communicate quickly and effectively that is driving the trust, engagement, and loyalty amongst your employee base.
Getting the data is the easy part. As we like to say at Market Force, “So What? Now What?”

For one of our longtime partners, a popular quick-service restaurant (QSR), the Employee Wellness Survey reinforced some very positive results – High Levels of Employee Loyalty and a Strong Likelihood to Recommend. Granted, this is not surprising as this brand was recently recognized as a Great Place to Work.

That said, there is still an opportunity to improve. When interviewed, an integral team player, shared, “We were very pleased to see our efforts at the corporate level were being realized at the location level. However, the survey identified that we have an opportunity to improve communication, engagement, and support for our Field Leadership team.”

A pulse of Employee Wellness should be part of an ongoing cycle of understanding your Employee’s experience and journey within your organization. There is an opportunity to put every Voice of the Customer (VoC) tool to work with your Employees.

Market Force is here to help! Reach out now to take advantage of our complimentary Employee Wellness survey and ways that we can help improve your team’s engagement, loyalty, and productivity.
As Senior Vice President of Client Strategy, Beth has responsibility for driving success for Market Force’s North American clients. Leveraging her diverse leadership experience across sales, marketing, service, and operations she aims to improve Market Force client’s brand reputation, client experience, and overall profitability.