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Market Force Blog: Analytics

How To Drive Value From Customer Experience Analytics

"It may seem daunting to begin moving your organization in a more customer-centric direction with...

Customer Satisfaction Survey Questions - Best Practices

"When planning a survey, it's important to consider what information you're trying to get at and...

Insights Top The Data Value Chain

With all the emphasis these days that’s placed on collecting data, it’s possible for a business to...

Blended Index: How to Create a CX Single Metric

No single measurement tells the whole story—and that’s particularly true of multi-location...

Mine the Power of Rich Open-Ended Comments

With open-ended comments, customers get to tell us what they really care about and why without...

Using Customer Experience Analytics To Predict Fuel Sales

Using the power of customer experience analytics and sophisticated causal financial modeling, the...