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David Murray

15 years experience as Data-driven CX Consultant

Why So Many Brands Miss the Power Hidden in Their CX Data

I’ve spent more than 16 years studying how brands collect, interpret, and act on customer experience (CX) data, and I’m still amazed at how underused it is.

Heads Up Grocery Brands: Your CSAT program may not be working.

In today’s hyper-competitive grocery market, understanding your customers and staying ahead of the competition is critical.

The Evolution of Customer Experience and the Rise of Data-Driven Insights

This week I am celebrating 15 years with Market Force, and it has been a remarkable journey, especially through the highs and lows of the business world. Reflecting on this..