Market Force Blog: Industry Research

4 Essential Restaurant Touch Points To Consider In Customer Experience

"While every business has a unique set of touch points that go towards creating a brand...

Market Force’s 2021 QSR Consumer Survey. The Results Are In!

The COVID-19 pandemic has truly changed how consumers live and think. With this in mind, the QSR...

4 Post Pandemic QSR Consumer Trends That Will Outlast COVID-19

What can we expect from the QSR industry in 2021? The COVID-19 pandemic has radically...

6 Tips to Create A Restaurant Measurement System That Produces Real Results

Any organization with numerous locations spread out geographically, such as multi-location...

Guest Recovery In The Age Of One Strike And You’re Out

The restaurant industry is unpredictable, but if there’s one thing you can be certain of, it’s...

Linking CX Investments To Financials: What The Research Says

When brands don’t meet their growth and profit goals, they look to cut the budget. These joint...

Understanding Consumer Experiences With Grocery Shopping Online

Consumers try online ordering from you once, and if they have a dissatisfying experience, won’t...

It Takes Two; a Customer Experience Measurement Strategy

Financial metrics are an obvious metric—but tend to be in the rearview mirror. In Market Force’s...

On Metrics: Brand Recommendation or Satisfaction with the Experience?

I was recently in a new client’s office discussing the merits of using Net Promoter Score (NPS)...

5 Tips For Measuring Grocery Guest Experience

The competitive grocery space has experienced so many changes in just the last 12 months. The...