Convenience wins the trip. Experience wins the shopper.
Fill out the form to get instant access to the full results from the latest UK Grocery Panel Study from Market Force. The study reveals how UK shoppers:
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Choose grocery stores
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Split spend across retailers
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Respond to price pressure
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Rate leading grocers, and more
49%
Choose based on convenient location
Convenience is the top factor when shoppers select a grocery store, ahead of value, produce quality and loyalty rewards.
UK grocery shoppers are not making decisions on one factor. They are balancing convenience, value, quality, loyalty rewards, store experience, digital tools and fulfilment performance every time they choose where to shop. The data shows a clear market tension: shoppers prioritise price and convenience, but loyalty is shaped by the full experience.
Download the UK Grocery Panel Study Results
You’ll receive an email with a link to the interactive, web-based study results instantly.