Who We Are

Market Force Information® (Market Force) provides location-level customer experience management (CEM) solutions to protect your brand's reputation, delight customers, and make more money. Founded in 2005, we continue to grow our global presence with offices in the United States, Canada, United Kingdom, France and Spain. We are proud to serve over 250 clients ranging from the Fortune 10 brands to emerging brands with high growth potential. Our clients' success is our own, and with that comes a deep commitment to helping our clients optimise growth for every location.  

Market Force operates at scale across the globe. Each month, we:

  • Complete over 100,000 mystery shops
  • Collect, process, and analyse millions of employee and customer experience surveys
  • Manage over a hundred thousand inbound calls to our contact centre
  • Host over 1 million user logins on our KnowledgeForce® reporting platform



Our multi-location solutions provide a robust framework for measuring and improving operational excellence, customer experience, and your financial KPI's. 

  • Measurement channels: mystery shopping, customer experience surveys, contact centre calls, social media, employee engagement surveys
  • KnowledgeForce® technology platform and Eyes:OnTM mobile app 
  • Predictive Analytics to determine what matters most and the ROI for investing in improvements
  • Market Research services (e.g. customer segmentation, Attitude Trial and Usage studies, custom research projects)
  • Strategic Advisory Services to design and implement effective measurement systems and improve performance 




Better Business Bureau

The Better Business Bureau’s mission is to be the leader in advancing marketplace trust. Market Force Information® is proud to have an A+ rating from the BBB.

Mystery Shopping Provider’s Association

The primary goals of the Mystery Shopping Provider’s Association are to:

  1. Establish professional standards and ethics for the industry
  2. Educate providers, clients and shoppers to improve quality of service
  3. Improve and maintain the image of the industry through public relations and conduct
  4. Promote members to other industry associations and prospective clients

Market Force Information® has belonged to the Mystery Shopping Provider’s Association (MSPA) for more than a decade.

We also won MSPA's Shoppers' Choice award 2016 as voted by North American shoppers!

Executive Leadership

North American Team

 Team members by alphabetical order.

European Team

 European team members by alphabetical order.

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