Every day businesses are winning and losing simply on how well they execute on the brand promise. Top-performing organizations execute consistently at every location, delighting customers so that they return more frequently, and refer the business to friends and family. This type of brand advocacy is what drives financial results.

Protect your brand's reputation. Delight customers. Make more money.

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2019 QSR/Fast Casual Research

Market Force's 2019 research is compiled in a single document, and includes observations about trends in QSR and Fast Casual restaurants, as well as a delving into the survey results into seven categories, including Burger, Chicken, Mexican, Pizza, Frozen Desserts, Sandwiches and Coffee/Bakery.

In the survey we evaluated each brand against six specific attributes, including dining habits, delivery services, visit frequency, brand engagement, customer experience, and problem experience.


America’s Favorite Quick-Service Restaurants Revealed in Latest Market Force Information Study

A new, large-scale consumer study conducted by Market Force Information (Market Force) reveals America’s favorite quick-service restaurant (QSR) chains in seven popular food categories: burgers, sandwiches, Mexican, pizza, chicken, coffee and bakery, and frozen dessert and smoothie. The study found In-N-Out is still America’s favorite burger chain, while Jersey Mike’s ranked tops for sandwiches, Chipotle for Mexican food, Blaze for pizza, Chick-fil-A for chicken, Krispy Kreme for coffee and bakery, and Culver’s for frozen dessert and smoothie. Chick-fil-A earned the highest scores across all categories, making it America’s favorite QSR overall.


Market Force Moves to New Offices to Accommodate Business Growth

Market Force has signed a new lease for its headquarters located at 6625 The Corners Parkway, Peachtree Corners, GA that nearly doubles its existing office space, from about 15,600 square feet to more than 22,300 square feet. The dual-use space will provide Market Force employees with a state-of-the-art workplace, and also serve as the home to Market Force’s US-based customer recovery contact center service, which has tripled in capacity over the last six months.

Featured News

America's movie-theater chains, ranked from best to worst by audiences

Business Insider, 21 September 2018

"A new survey from customer experience management company Market Force Information found which North American movie-theater chains were audiences' favorites. Nearly 13,000 people participated in the survey, which asked participants to rank each brand based on a Composite Loyalty Index, which factored in convenience of location, seating, show time selection, available movies, types and price of concessions, box-office service, and more."

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