Location Level Insights and Action

Protect your brand's reputation.

Delight customers. Make more money.

Our Best Practices

Strategic relevance

Implementing any compliance or customer experience (CX) program requires significant investment. Market Force ensures that our programs align to your company’s strategy and addresses the needs of stakeholders ranging from the C suite to the individual operators and franchisees.

Multiple lenses

We recommended using multiple sources of data to assess customer experience and operational excellence for every location. Use mystery shopping to assess compliance with brand standards, customer experience surveys to assess loyalty, and contact center and social media to manage risk. All of these data streams provide important views into brand and location-level performance and are integrated in one place on our platform.

Control the future

Nothing is more frustrating than flatlined scores showing no change. To improve operational excellence and customer experience, you will need to know where to apply your precious resources and the expected ROI for that effort. Market Force creates predictive algorithms from your data that enables decision makers to focus on where their efforts will matter most and the ROI they can expect.

Single pane of glass

Decision-makers need simplicity. Market Force’s technology platform provides a single place to view structured and unstructured data, including mystery shopping, contact center, customer experience surveys, audits, and financials. Data visualizations enable executives and store managers to absorb information and quickly take action.

Business performance improvement

Every organization will have A, B, and C teams. Setting the right criteria for success—and then holding teams accountable for creating action plans and driving change—will be critical to the brand’s ability to protect its reputation and ensure consistent execution across all locations.

Featured Press

In an industry rife with competition, casual dining restaurants are pulling out all the stops to turn patrons into loyal customers.

Market Force is out with a new set of restaurant rankings culled from responses of more than 6,700 people. The rankings are based on a composite loyalty index that measures satisfaction with the food quality, service, value and restaurant experience, among other things, and cover five casual dining categories.

Read the article
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