Restaurant

Grow your same store comparable sales

The fight for share of stomach is fierce. Your ability to grow your sales comps will depend on consistent execution that keeps your guests coming back for more. 

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The restaurant industry continues to be an area of high growth, with over $700 billion in global sales and more than one million restaurant locations in the United States alone. Guests form their opinions of restaurant brands based on their experiences. A well-run restaurant creates a better brand reputation that benefits all franchisees—and one with poor operations creates risk for those same franchisees. Consumers have too many choices to waste their dollars on a poor experience. 

Market Force provides a suite of tools to help restaurant franchisees maximize their same store comparable sales growth. We help you measure and improve delivery to brand standards, create exceptional guest experiences, and minimize costly complaints. Our mystery shopping services measure food quality, service, cleanliness, and other standards that protect your brand's reputation—for every franchisee. 

The guest experience you create will determine whether your success—either as a brand or a franchisee. Listening and responding to guest feedback across all channels is critical. Market Force provides three guest feedback channels for our restaurant brands, including guest experience surveys, social media monitoring, and contact center. By combining all of this data on a single platform, every stakeholder in the organization can gain insight into the guest experience across all channels and coach their teams on improvement. Our guest experience solutions will help you: 

  • Identify locations with unusually high volumes of customer complaints
  • Track improvement in loyalty and delivery on critical drivers
  • Categorize open-ended guest feedback and trend it over time
  • Coach your teams with both opportunities to improve and compliments on a job well done

Knowing what you need to change is half the battle. The other half is actually driving change down to the individual location level. Some of your restaurants are already superstars. Others need help. And what needs to be improved at one restaurant may be different from another. That’s why creating a location-level improvement plan is so important to improving loyalty and same store comparable sales. 

To empower locations, Market Force provides an online planning tool that lets operators build individualized plans for achieving their goals. Our Success Playbook prioritizes potential improvement by the highest ROI so that operators know where to start. They can compare performance to their region or the brand, goal-set, create action plans, and monitor performance over time. Step by step, every location can improve—and that's more money in everyone's pocket. 

CASE IN POINT

2015 Research on Fast-Casual &
QSR Restaurants

In 2015 we surveyed 12,755 US consumers and asked them about their dining habits including brand preference, visit frequency, brand engagement, customer experience, technology usage and social media usage. We looked at a number of categories including chicken, mexican, pizza, sandwich, bakery, and ice cream.

Kiosks, apps, and table top technology have provided new channels for ordering. Our research found that almost one third of consumers prefer to place their orders using these channels over placing it with staff. 

 

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Thought Leadership

Restaurant
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