eBook: Mystery Shopping - The Eyes and Ears of Multi-Location Businesses

Whether you’re a newcomer considering your first mystery shopping program or have an existing program that you’d like to elevate, this ebook is a must read. Learn the best practices for mystery shopping drawn from Market Force Information’s 40 years of experience executing over 100,000 monthly assignments for clients all over the world. Having witnessed every possible mystery shopping scenario, the authors share advice for instituting effective processes and avoiding common pitfalls.

Topics covered include: Detailed tips for designing and running a successful mystery shopping program, guidance for determining what and how to measure, and techniques to connect mystery shopping ROI to financial results. Specific examples help illustrate how mystery shopping can be applied to industries such as banking, grocery, petro-convenience and restaurant.

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To discuss your needs for improving performance for your multi-location brand, give us a call. We’d be happy to discuss best practices for measuring the customer experience and compliance to brand standards, using analytics to understand what matters most and the ROI for change, and technology solutions that integrate large quantities of data on one single platform. We look forward to a great discussion!

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