Press Releases

  • Market Force Information and Phillips 66 Company Team Launch Key Driver Fuel Forecast Indicator

    20 June 2018 — Market Force and Phillips 66 Company have developed and deployed a new reporting tool that allows marketers and operators of the Phillips 66 brands – Conoco, Phillips 66 and 76 – to predict how improvements in consumer experience can grow fuel volume sales. The Key Driver Fuel Forecast Indicator leverages insights gathered from Phillips 66’s Retail Excellence mystery shopping and audit programs to formulate predictions that can drive change and improvements in...

  • Tortilla Partners with Market Force Information on Customer Experience Programme

    7 June 2018 — Tortilla, the UK’s largest Mexican burrito restaurant chain, is partnering with Market Force to listen to the voice of its customers and measure execution on brand standards and customer expectations through a mystery diner programme. Programme results will feed into Market Force’s proprietary reporting platform, KnowledgeForce®, which will provide each location manager with a Success Playbook.Success Playbook™ enables every location to set goals to achieve...

  • Five Guys and Market Force Information Commemorate 10 Years in Partnership

    30 May 2018 — Five Guys began working with Market Force in December 2007, when Five Guys had less than 400 locations in North America. Since then, Five Guys has grown to more than 1,300 locations in North America and expanded internationally in the UK, Europe and the Middle East.  “We focus on building organic word of mouth marketing,” said Molly Catalano, VP of Marketing and Communications for Five Guys. “We want our customers to have an incredible experience every time and tell...

  • Cumberland Farms Overtakes QuikTrip as Favorite Convenience Store in Latest Market Force Information Study

    16 May 16, 2018 — Cumberland Farms and Costco are Americans’ favorite fueling stations, according to a new study by Market Force. More than 11,500 consumers participated in the annual study, which ranks gas stations in two categories—traditional gas stations and convenience stores, grocery stores and big-box retailers with fuel pumps. The study also reveals trends in food purchases, customer loyalty and technology.It should be no surprise that fuel price continues to be the most important...

  • New Study from Market Force Information Reveals America’s Favorite Quick-Service Restaurants

    25 April 2018—A new consumer study conducted by Market Force reveals America’s favorite quick-service restaurant (QSR) chains in five popular food categories: burgers, sandwiches, Mexican, pizza and chicken. Nearly 11,500 consumers were polled for the study, which also reveals consumers’ QSR dining habits, brand preferences and in-restaurant technology use. 

  • CKE Selects Market Force Information to Help Drive Contact Center Initiatives

    27 March 2018 — CKE Restaurants Holdings, parent company of Carl’s Jr. and Hardee’s restaurants, has selected Market Force  to centralize and help manage contact center customer service initiatives for its more than 3,000 locations nationwide. Market Force will oversee CKE’s guest recovery services to ensure any guest concerns are corrected as quickly and effectively as possible. Additionally, Market Force will aggregate and centralize all of the guest feedback to provide CKE operators...

  • TJ Maxx and Target Tie for Favorite Value Fashion Retailer in New Market Force Study

    21 March 2018 — Consumer demand for value fashion is as strong as ever, and their favorite value fashion retailers are TJ Maxx and Target, according to a new retail study from Market Force. Market Force polled more than 10,000 consumers for the study, which ranks value* fashion retailers overall, as well as areas such as merchandise selection, customer service and e-commerce. 

  • Marco’s Pizza Selects Market Force Information to Ensure Excellence in Customer and Employee Experience

    7 March 2018 — Marco’s Pizza has selected Market Force for its customer experience management initiative. Market Force will provide customer survey data that will provide strategic insights to determine what matters most to its customers, identify gaps in execution and understand the impact on revenue that results from targeted improvements.In addition, Marco’s recognizes that engaged employees create delighted customers. To this end, Marco’s is on a mission to become the employer of...

  • Nordstrom Again Ranks As Consumers’ Favorite Premium Fashion Retailer, According to New Market Force Study

    21 February 2018 — New research on consumer preferences for retailers of premium apparel surveyed more than 10,000 consumers for the study, which ranks premium* fashion retail brands, identifies what sets each apart and uncovers retail technology trends.

  • Church’s Chicken to Strengthen Customer Contact Center with Market Force Information  

    6 February 2018 — Church’s Chicken has selected Market Force to manage its contact center services for 1,040 restaurants across 29 states. Contact center data will be available to restaurant operators via KnowledgeForce, Market Force's centralized reporting platform, along with other brand-critical performance metrics to give a full picture of the customer experience.


Nordstrom is favorite fashion retailer
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