Press Releases

  • Cumberland Farms Overtakes QuikTrip as Favorite Convenience Store in Latest Market Force Information Study

    16 May 16, 2018 — Cumberland Farms and Costco are Americans’ favorite fueling stations, according to a new study by Market Force. More than 11,500 consumers participated in the annual study, which ranks gas stations in two categories—traditional gas stations and convenience stores, grocery stores and big-box retailers with fuel pumps. The study also reveals trends in food purchases, customer loyalty and technology.It should be no surprise that fuel price continues to be the most important...

  • New Study from Market Force Information Reveals America’s Favorite Quick-Service Restaurants

    25 April 2018—A new consumer study conducted by Market Force reveals America’s favorite quick-service restaurant (QSR) chains in five popular food categories: burgers, sandwiches, Mexican, pizza and chicken. Nearly 11,500 consumers were polled for the study, which also reveals consumers’ QSR dining habits, brand preferences and in-restaurant technology use. 

  • CKE Selects Market Force Information to Help Drive Contact Center Initiatives

    27 March 2018 — CKE Restaurants Holdings, parent company of Carl’s Jr. and Hardee’s restaurants, has selected Market Force  to centralize and help manage contact center customer service initiatives for its more than 3,000 locations nationwide. Market Force will oversee CKE’s guest recovery services to ensure any guest concerns are corrected as quickly and effectively as possible. Additionally, Market Force will aggregate and centralize all of the guest feedback to provide CKE operators...

  • TJ Maxx and Target Tie for Favorite Value Fashion Retailer in New Market Force Study

    21 March 2018 — Consumer demand for value fashion is as strong as ever, and their favorite value fashion retailers are TJ Maxx and Target, according to a new retail study from Market Force. Market Force polled more than 10,000 consumers for the study, which ranks value* fashion retailers overall, as well as areas such as merchandise selection, customer service and e-commerce. 

  • Marco’s Pizza Selects Market Force Information to Ensure Excellence in Customer and Employee Experience

    7 March 2018 — Marco’s Pizza has selected Market Force for its customer experience management initiative. Market Force will provide customer survey data that will provide strategic insights to determine what matters most to its customers, identify gaps in execution and understand the impact on revenue that results from targeted improvements.In addition, Marco’s recognizes that engaged employees create delighted customers. To this end, Marco’s is on a mission to become the employer of...

  • Nordstrom Again Ranks As Consumers’ Favorite Premium Fashion Retailer, According to New Market Force Study

    21 February 2018 — New research on consumer preferences for retailers of premium apparel surveyed more than 10,000 consumers for the study, which ranks premium* fashion retail brands, identifies what sets each apart and uncovers retail technology trends.

  • Church’s Chicken to Strengthen Customer Contact Center with Market Force Information  

    6 February 2018 — Church’s Chicken has selected Market Force to manage its contact center services for 1,040 restaurants across 29 states. Contact center data will be available to restaurant operators via KnowledgeForce, Market Force's centralized reporting platform, along with other brand-critical performance metrics to give a full picture of the customer experience.

  • Market Force Information Achieves Client Growth, Milestones for Its Customer Experience Solutions

    24 January 2017 — Market Force wins new clients across industries, expands product offerings, experiences momentum for its KnowledgeForce CX management technology platform, and launches third contact center. Through its host of customer experience (CX) solutions — ranging from customer surveys and mystery shopping programs to contact center services and social media monitoring — Market Force is empowering new and existing clients to protect their brands, delight customers and increase...

  • Rent-A-Center Taps Market Force Information for Customer Experience Management

    20 December 2017 — Rent-A-Center, a rent-to-own industry leader, has selected Market Force to provide mystery shopping services for the chain’s 2,400 locations nationwide. Rent-A-Center will also leverage Market Force’s KnowledgeForce platform to compile and analyze mystery shopping data, and to make location-level improvements that increase customer satisfaction. 

  • El Pollo Loco Honors Market Force Information with Award of Excellence for Services and Technology

    5 December 2017 — El Pollo Loco, the nation’s leading fire-grilled chicken chain, recently named Market Force as the 2017 winner of the Company’s Award of Excellence in the category of Services and Technology. The partnership between El Pollo Loco and Market Force began in 2005 as a simple customer service program. Over the years, it evolved into a multifaceted program that includes El Pollo Loco’s use of Market Force’s measurement and management solutions, including mystery shopping,...

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