Media Coverage

  • New Market Force Study Finds Marriott and Hampton Are America’s Favorite Hotel Chains

    13 September 2016 — According to a large-scale consumer study conducted by Market Force Information®, a leader in customer experience management, Marriott is consumers’ favorite brand among major hotel and motel chains. The study also found that, while many are using mobile apps to find and book hotels, newer technologies such as check-in kiosks aren’t yet enjoying the same level of success.More than 9,000 consumers were polled for the study, which was designed to uncover which hotel and motel...

  • Market Force: Hotel Guests Shun New Tech for Checking-In or -Out of Hotels

    9 September 2016 — According to a large-scale consumer study conducted by Market Force Information, many consumers are using mobile apps to find and book hotels, but are shunning newer technologies such as check-in kiosks that are meant to drive efficiencies for guests.

  • Why T-Mobile and Consumer Cellular are market favorites

    17 August 2016 — The domestic telecom space is a highly competitive environment, with four nationwide operators battling tooth-and-nail to attract new customers. That battle includes both stealing customers from rivals as well as protecting those they have from the same sentiment. Learn what the latest survey on customer satisfaction and likelihood to recommend says about wireless carriers.

  • What Leads Consumers to Shop for Groceries Digitally?

    19 May 2016 — Nearly a third of US grocery buyers said they would shop for more groceries digitally if the prices were better than they were in-store. But the same April 2016 research also found that almost a quarter of respondents said they would never shop online for groceries digitally.

  • Market Force Releases Eyes:On Mobile App

    3 June 2016 — Market Force has launched Eyes:On, a mobile app that lets mystery shoppers view available assignments in their areas, select their desired assignments, and submit shopping reports, all from their mobile devices.The Eyes:On app can push notifications alert shoppers to available assignments nearby, and opportunities can be viewed as maps or lists and include details on the type of assignment, location, dates, and payment or reimbursement amounts. Reports can be completed and...

  • Overcoming Inertia: Getting Consumers to Switch Banks

    7 June  2016 — People frequently get frustrated with their banking provider — particularly megabanks. But powerful forces prevent many of them from ever making the switch. What can financial institutions do to overcome inertia and indifference?

  • Where Are Consumers' Favorite Fill-Ups?

    5 May 2016—Market Force Information is out with its survey on consumers’ favorite places to fill up their gas tanks. The research firm polled more than 10,000 consumers for the annual report, which ranks gas stations in two categories: traditional gas stations and convenience stores, and grocery stores and big-box retailers with gas stations.

  • BJ’s Among Shoppers’ Top Places to Fuel Up: Study

    10 May 2016—A recent study by Louisville, Colo.-based Market Force Information has found that BJ’s Wholesale Club is one of consumers’ favorite places to fill their gas tanks. Westborough, Mass.-based BJ’s ranked first in the grocery store/big-box retailer category. According to the study, although most drivers still purchase fuel at traditional gas stations, grocers and big-box brands continue to be common options, due to their low prices and convenience. Respondents noted that on a recent...

  • Kwik Trip, Wawa are the best gas stations to fuel up, study says

    19 May 2016 — Hitting the road this summer? According to a recent study of more than 10,000 consumers, Kwik Trip tops the list of gas stations where Americans like to fill their fuel tanks, with other favorites like Wawa and Sheetz making the top five. The study polled customers' satisfaction with their most recent fill-up, as well as a variety of other factors including fuel price and quality, food and services at the stations, and entry and exit into each brand's station.

  • And America's New Favorite Grocery Store Is...

    14 April 2016 — Customer insights firm Market Force on Wednesday published a new set of grocery rankings culled from survey responses of more than 10,000 people. They're based on a composite loyalty index that measures criteria including satisfaction with the food quality, checkout speed, value and customer service.


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