Media Coverage

  • Mobile Banking on Rise, Physical Branches Still Important, Accordin

    19 October 2016 — Americans are increasingly turning to their bank’s mobile app to conduct financial tasks, but many still rely on in-person interactions when seeking financial advice or learning about services, according to a new study by Market Force Information, an innovator in customer experience management. More than 9,500 consumers were polled for the retail banking industry study, which also revealed that PNC is consumers’ favorite national bank based on satisfaction.

  • Digital Wallets Are on the Rise, But Consumers Still Don’t See the Value

    21 October 2016 — Digital wallets are becoming more and more prevalent in the fintech world, but according to a recent survey of 9,600 by Market Force Information, they are not gaining much ground with the average consumer.“Consumers are actually questioning the value [of digital wallets],” said Cheryl Flink, chief strategy officer for Market Force. “They want simple, easy, and digital wallets have become another thing they have to manage.”

  • Consumers Love Mobile Banking Apps… But Still Need Branches

    19 October 2016 - Yes, more people are using mobile banking apps. But that doesn't mean it's time for banks and credit unions to kill their branches and go fully digital. In a survey encompassing more than 9,500 participants, they found that the in-person experience at branches is still important for banking consumers. In the past 90 days, one-fifth of respondents said they went into a branch to speak with an advisor about new products and additional services. Those who did reported 5...

  • New Market Force Study Finds Marriott and Hampton Are America’s Favorite Hotel Chains

    13 September 2016 — According to a large-scale consumer study conducted by Market Force Information®, a leader in customer experience management, Marriott is consumers’ favorite brand among major hotel and motel chains. The study also found that, while many are using mobile apps to find and book hotels, newer technologies such as check-in kiosks aren’t yet enjoying the same level of success.More than 9,000 consumers were polled for the study, which was designed to uncover which hotel and motel...

  • Market Force: Hotel Guests Shun New Tech for Checking-In or -Out of Hotels

    9 September 2016 — According to a large-scale consumer study conducted by Market Force Information, many consumers are using mobile apps to find and book hotels, but are shunning newer technologies such as check-in kiosks that are meant to drive efficiencies for guests.

  • Why T-Mobile and Consumer Cellular are market favorites

    17 August 2016 — The domestic telecom space is a highly competitive environment, with four nationwide operators battling tooth-and-nail to attract new customers. That battle includes both stealing customers from rivals as well as protecting those they have from the same sentiment. Learn what the latest survey on customer satisfaction and likelihood to recommend says about wireless carriers.

  • What Leads Consumers to Shop for Groceries Digitally?

    19 May 2016 — Nearly a third of US grocery buyers said they would shop for more groceries digitally if the prices were better than they were in-store. But the same April 2016 research also found that almost a quarter of respondents said they would never shop online for groceries digitally.

  • Market Force Releases Eyes:On Mobile App

    3 June 2016 — Market Force has launched Eyes:On, a mobile app that lets mystery shoppers view available assignments in their areas, select their desired assignments, and submit shopping reports, all from their mobile devices.The Eyes:On app can push notifications alert shoppers to available assignments nearby, and opportunities can be viewed as maps or lists and include details on the type of assignment, location, dates, and payment or reimbursement amounts. Reports can be completed and...

  • Overcoming Inertia: Getting Consumers to Switch Banks

    7 June  2016 — People frequently get frustrated with their banking provider — particularly megabanks. But powerful forces prevent many of them from ever making the switch. What can financial institutions do to overcome inertia and indifference?

  • Where Are Consumers' Favorite Fill-Ups?

    5 May 2016—Market Force Information is out with its survey on consumers’ favorite places to fill up their gas tanks. The research firm polled more than 10,000 consumers for the annual report, which ranks gas stations in two categories: traditional gas stations and convenience stores, and grocery stores and big-box retailers with gas stations.


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