Media Coverage

  • Chipotle Is Back on Top in Consumer’s Eyes

    14 March 2017 — You know that Mexican restaurant that had a food safety crisis just over a year ago? Shares of Chipotle Mexican Grill may still be down 22% since 12 months earlier, but the company is back to being the top Mexican food joint in the country, according to a recent report from Market Force Information. At least, from the consumer's perspective. 

  • Here's a Sign Nordstrom Can Weather the Ivanka Trump Kerfuffle

    17 February 2017 — Luxury retailer Nordstrom has been in the headlines this month after its decision to drop Ivanka Trump’s fashion label. The move sparked an angry tweet from President Trump and boycott threats from Trump supporters, but a recent Market Force survey showed the upscale emporium is well-positioned to weather the storm.

  • This Cosmetics Giant Owns Most of America's Favorite Brands

    10 February 2017 — A recent consumer survey found that MAC and Clinique tied for the No. 1 spot as the most-loved beauty brands. Research group Market Force surveyed nearly 8,000 consumers across the U.S., ranging in age from 18 to 65 and among all income levels, and found that those two brands each got 13% of the total vote. Find out who the real winner is.

  • Trump Aside, Nordstrom Ranks as an American Retail Favorite

    9 February 2017 — President Trump isn’t about to shop Nordstrom any time soon, yet for many Americans nationwide, the retailer remains their favorite store. Nordstrom’s popularity is underscored in a just-released retail survey of 10,714 adults in all four U.S. census regions conducted in December by Market Force Information. For the fifth year in a row, Nordstrom ranked as the nation’s favorite fashion retailer in the annual survey, winning on service, ease of...

  • Survey: One in Four Gym Members Are Dissatisfied with Their Health Clubs

    25 January 2017 — Twenty-five percent of gym members are not happy with their health clubs, according to a Market Force survey. Members who were "very satisfied" (meaning they gave it a five-star rating) with their health club were 2.7 times more likely to recommend their gym than those who were "satisfied" with their club (meaning they gave it a four-star rating). Find out who ranked the highest.

  • Evolving Branch Models: From the Analog Age to the Digital Age

    14 December 2016—Barely a day goes by when you don’t see an article suggesting that brick-and-mortar retail banking is on death’s door, but branches aren’t going away. They are certainly changing, and in a good way. According to a study by Market Force Information, Americans are increasingly using apps to conduct financial tasks, but many still rely on face-to-face interactions when it comes to financial advice or learning about services. And those branch visits positively impact overall...

  • New Research on Bank Branch Use

    8 December 2016 - Online banking and mobile apps have become ubiquitous. Consumers have the power to conduct transactions anytime, anywhere, from the device in their pocket. Given that convenience and 24×7 access, there has been much discussion about the future of the retail bank branch and whether it is still necessary. Should banks assume that technology has displaced the need for local branches and the tellers and advisors that work directly with consumers in person?

  • Cheddar’s Unseats Cracker Barrel as America's Favorite Chain

    16 November 2016 - Cheddar’s Scratch Kitchen is America’s favorite general menu casual dining chain, according to a new study by Market Force Information. More than 9,200 consumers were polled for the study, which ranks casual dining restaurant chains in seven categories: general menu, pizza, Italian, breakfast, buffet, steakhouse, and seafood. This is the first time that Cheddar’s Scratch Kitchen has earned enough votes to be included in the rankings. 

  • Cheddar’s Scratch Kitchen Named Favorite Casual Dining Restaurant in New Market Force Information Study

    10 November 2016 — Pizza Ranch is favorite for pizza and buffet, Maggiano’s for Italian, Bob Evans for breakfast, Texas Roadhouse for steak and Pappadeaux for seafood. The nationwide study also found that in-restaurant tablet use is up, TripAdvisor is the most influential mobile app among casual dining guests, and restaurant-branded apps are suffering from an awareness problem. More than 9,200 consumers were polled for the study.

  • 5 Minutes with an Analyst: Randy Law, Analytics and Insights

    3 November 2016 - Randy Law, Vice President of Analytics and Insights at Market Force Information leads a team engaged in customer experience and other projects with multilocation international clients across several industries, including quick service restaurants, casual dining, retail, grocery, convenience, and hospitality. UPSIDE asked him about his work as an analyst and what it takes to be successful.


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