• Alamo Drafthouse Is Consumers’ Favorite Movie Theater, According to New Market Force Information Study

    Despite the growing popularity of Netflix and other streaming services, consumers are still frequenting movie theaters, particularly ones that offer an elevated and memorable experience for moviegoers. In a new large-scale study, Market Force found that more than 52% of consumers go to a movie theater at least once a month, and that Alamo Drafthouse Cinema is their favorite theater chain. Nearly 13,000 people participated in the study, which uncovered movie-watching trends, ranked the top...

  • Back Yard Burgers and Market Force Information Mark Five Years in Partnership

    30 August 2018 — In 2013, Back Yard Burgers enlisted Market Force to improve the overall guest experience, delight guests and increase same-store sales. For five years, Market Force has been conducting guest experience surveys for the fast-casual brand’s 51 locations in 11 states. The data collected from the surveys is made available in Market Force’s KnowledgeForce® analytics platform, empowering the Back Yard Burgers leadership team and franchise partners to better...

  • IKEA and Ace Hardware Are America’s Favorite Home Retailers, New Market Force Information Study Finds

    22 August 2018 — Market Force polled more than 1,800 consumers for the home furnishings portion of the study and more than 4,000 for the home improvement portion. In addition to ranking the home retailers, Market Force also looked at the attributes that set the industry leaders apart from the pack, including merchandise variety, store layout, value and customer service. Find our how retailers ranked.

  • Consumer Cellular Beats Out Big Four As Consumers’ Favorite Wireless Carrier, According to New Market Force Information Study

    31 July 2018 Non-contract wireless carriers are continuing to foster high levels of satisfaction and loyalty among consumers, much more so than their Big Four counterparts, according to a new large-scale consumer study by Market Force. The study found that Consumer Cellular ranks as America’s favorite carrier overall, and many other non-contract wireless providers also outperformed the major full-service carriers. The study of more than 8,800 consumers also reveals what sets the leading...

  • The Coffee Bean & Tea Leaf and Market Force Information Celebrate Milestone Relationship

    18 July 2018 — The Coffee Bean & Tea Leaf, which operates more than 200 self-owned and franchised locations nationwide, enlisted Market Force in 2008 to deploy a widespread mystery shopping program aimed at driving excellence in four key areas: customer service, operating procedures, appearance and product quality. To date, Market Force has performed more than 19,000 mystery shops for The Coffee Bean & Tea Leaf, providing the customer experience insights needed to meet product quality...

  • New Market Force Information Study Finds Wegmans is America’s Favorite Grocery Store

    26 June 2018 — Wegmans is America’s favorite grocery retailer, according to an annual consumer study of more than 12,800 shoppers conducted by Market Force. Publix, which tied with Wegmans for the top spot last year, is a close second, followed by Trader Joe’s, ALDI and H-E-B. This is the third consecutive year that Wegmans has ranked first in the study, after unseating long-running favorite Trader Joe’s in 2016.Wegmans held on to the top spot with a score of 77% on Market Force’s Composite...

  • Market Force Information and Phillips 66 Company Team Launch Key Driver Fuel Forecast Indicator

    20 June 2018 — Market Force and Phillips 66 Company have developed and deployed a new reporting tool that allows marketers and operators of the Phillips 66 brands – Conoco, Phillips 66 and 76 – to predict how improvements in consumer experience can grow fuel volume sales. The Key Driver Fuel Forecast Indicator leverages insights gathered from Phillips 66’s Retail Excellence mystery shopping and audit programs to formulate predictions that can drive change and improvements in...

  • Tortilla Partners with Market Force Information on Customer Experience Programme

    7 June 2018 — Tortilla, the UK’s largest Mexican burrito restaurant chain, is partnering with Market Force to listen to the voice of its customers and measure execution on brand standards and customer expectations through a mystery diner programme. Programme results will feed into Market Force’s proprietary reporting platform, KnowledgeForce®, which will provide each location manager with a Success Playbook.Success Playbook™ enables every location to set goals to achieve...

  • Five Guys and Market Force Information Commemorate 10 Years in Partnership

    30 May 2018 — Five Guys began working with Market Force in December 2007, when Five Guys had less than 400 locations in North America. Since then, Five Guys has grown to more than 1,300 locations in North America and expanded internationally in the UK, Europe and the Middle East.  “We focus on building organic word of mouth marketing,” said Molly Catalano, VP of Marketing and Communications for Five Guys. “We want our customers to have an incredible experience every time and tell...

  • Cumberland Farms Overtakes QuikTrip as Favorite Convenience Store in Latest Market Force Information Study

    16 May 16, 2018 — Cumberland Farms and Costco are Americans’ favorite fueling stations, according to a new study by Market Force. More than 11,500 consumers participated in the annual study, which ranks gas stations in two categories—traditional gas stations and convenience stores, grocery stores and big-box retailers with fuel pumps. The study also reveals trends in food purchases, customer loyalty and technology.It should be no surprise that fuel price continues to be the most important...

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