eBook: Mystery Shopping - The Eyes and Ears of Multi-Location Businesses

This ebook provides best practises for mystery shopping that draw upon our experience gleaned from executing more than 100,000 mystery shops every month for clients all over the world. Topics covered include:

  • Designing the mystery shopping questionnaire
  • Managing your mystery shopping programme
  • Collecting and reporting data
  • Connecting mystery shopping ROI to financial results

Examples help illustrate how mystery shopping can be applied to industries such as banking, grocery, petro-convenience, restaurant and retail.

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To discuss your needs for improving performance for your multi-location brand, give us a call. We’d be happy to discuss best practices for measuring the customer experience and compliance to brand standards, using analytics to understand what matters most and the ROI for change, and technology solutions that integrate large quantities of data on one single platform. We look forward to a great discussion!

Schedule a Briefing
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