eBook: Guest Recovery Contact Center Services

Best Practices for Restaurants

In a recent competitive benchmark study by Market Force on consumer preferences in the restaurant industry, we found that 21% of consumers who had a bad experience actively complained through a guest experience survey, social media post or a call to the contact centre. The key consideration for restaurant organisations is how effectively they recover that 21% and the revenues they represent. Considering that a 5% improvement in retention rates can raise profits from 15% to 50%, an effective contact centre isn’t just a “nice-to-have” anymore – it’s a necessity.

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