Mimi's Cafe: Menus Matter

When Mimi's Cafe changed its menu to get back to its French-themed roots, the lukewarm response to the new menu was disappointing. Fortunately, management had the foresight to partner with Market Force to track satisfaction pre-menu change as well as post. As a result, the Mimi’s team was able to drill down into exactly which menu items and categories weren’t working, and further provide insights and data regarding the specific issues with each item so that they could course correct. Find out what happened.

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