Over the last ten days, life, as we know it, has changed. What restaurant operators, specifically casual dining, QSR and fast-casual brands, are worried about today was nowhere on the radar last week.

With states mandating closures and restricting business practices, restaurants are now competing for fewer dollars and fewer guests. Now, the main topic of discussion is how to make sure guests feel safe and confident receiving food from your restaurants. Customers need to know that all aspects of the food supply chain are being considered when it comes to hygiene and cleanliness, from front line employees, to what they cannot see behind the drive-thru, curbside pick-up, and home delivery services.

We have engaged with several clients to build survey questionnaires targeting these service channels to offer a clear line of sight on valuable feedback to ensure brands are doing everything possible to manage through this new reality with minimal impact on revenues.

If this is an area of service that you would like to focus on, please let us know. With our network of over 200,000 independent contractors across North America, we can leverage best practice questionnaire design and immediate shopper deployment to help you understand business execution in these unprecedented times.
As Managing Director, Brad Christian consults multi-location businesses on optimizing the customer experience. With a focus on driving location level performance improvement in both customer loyalty and financial metrics, he helps client organizations prioritize initiatives based on their potential to deliver ROI.