Travelodge: The Key to Unlocking RevPAR

What makes for the perfect hotel stay? And how do the individual factors of the guest experience impact revenue? The UK’s largest independent hotel brand, with more than 37,000 guest bedrooms, Travelodge, wanted to find out. With more than 570,000 guest satisfaction surveys collected at 520+ locations in the UK, Spain and Ireland over the course of a year, Travelodge had a treasure trove of data to figure out how to improve the customer experience–and their bottom line.

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