Customer intercept surveys: What about the ones who got away?

At many retailers, more than half of the customers walk out without buying, so capturing some of these shoppers can drive a tremendous impact to the bottom line.

A consumer electronics and home appliance store had a good understanding of what compelled consumers to buy in their stores. But what about those consumers who walked away? These were the consumers that the retailer wanted to better understand, and to do this, the retailer turned to Market Force.

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