Who We Are

Market Force Information® (Market Force) provides location-level customer experience management solutions to protect your brand's reputation, delight customers, and make more money. Founded in 2005, we continue to grow our global presence with offices in the United States, Canada, United Kingdom, France and Spain. We are proud to serve over 250 clients ranging from the Fortune 10 brands to emerging brands with high growth potential. Our clients' success is our own, and with that comes a deep commitment to helping our clients optimize growth for every location.  

Market Force operates at scale across the globe. Each month, we:

  • Complete over 100,000 mystery shops
  • Collect, process, and analyze millions of employee and customer experience surveys
  • Manage over a hundred thousand inbound calls to our contact center
  • Host over 1 million user logins on our KnowledgeForce® reporting platform

Our multi-location solutions provide a robust framework for measuring and improving operational excellence, customer experience, and your financial KPI's. 

  • Measurement channels: mystery shopping, customer experience surveys, contact center calls, social media, employee engagement surveys
  • KnowledgeForce® technology platform and Eyes:OnTM mobile app 
  • Predictive Analytics to determine what matters most and the ROI for investing in improvements
  • Market Research services (e.g., customer segmentation, Attitude Trial and Usage studies, custom research projects)
  • Strategic Advisory Services to design and implement effective measurement systems and improve performance 

Market Force Ranks in 2018 AMA Gold Report

Market Force again ranked in the American Marketing Association's Gold Report of top 50 market research firms. The industry and the report have changed and grown substantially in 45 years, and Market Force is one of the established and respected research institutions included in this report that reflect the tradition as well as the transformation of the industry.

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Featured News

Market Force achieves client growth, milestones for its CX solutions

Market Force closed a successful 2017 with new client wins, client expansions and major company milestones. Through its host of customer experience (CX) solutions – ranging from customer surveys and mystery shopping programs to contact center services and social media monitoring – Market Force is empowering new and existing clients to protect their brands, delight customers and increase revenues.

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Market Force Participates in NCWIT Program

In April, Market Force's Norcross office hosted a group of fourth- through ninth-grade girls in conjuction with the National Center for Women & Information Technology (NCWIT). NCWIT sponsors hundreds of programs to engage girls from elementary school and beyond in technology, computer science, math and science. Nationally, there are more than 10,000 girls who participate in an NCWIT sponsored program. 

We shared with these girls how Market Force uses technology to serve our clients and our teams, including what a data scientist does, how our shoppers acquire and conduct mystery shops, and how data is presented to our clients on our KnowledgeForce platform. 

Learn more about NCWIT

Market Force ranks in 2017 Global Top 50 Research Organizations

Market Force ranked in the Global Top 50 ResearchOrganizations, or GT50, report, a unique look at the 50 largest businesses in the global research industry. 

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Better Business Bureau

The Better Business Bureau’s mission is to be the leader in advancing marketplace trust. Market Force Information® is proud to have an A+ rating from the BBB.

Mystery Shopping Provider’s Association

Market Force Information® has belonged to the MSPA for more than a decade. The primary goals of the Mystery Shopping Provider’s Association (MSPA) are to:

  1. Establish professional standards and ethics for the industry
  2. Educate providers, clients and shoppers to improve quality of service
  3. Improve and maintain the image of the industry through public relations and conduct
  4. Promote members to other industry associations and prospective clients

We're pleased to have again received the Shoppers' Choice award, as voted by North American shoppers. The award was created by the MSPA in 2016.

Executive Leadership

North American Team

 Team members by alphabetical order.

European Team

 European team members by alphabetical order.

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