Winning the Price Wars with Syndicated & Custom Price Tracking

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Making decisions about pricing requires reliable, comprehensive information about your competitors’ regular & promotional prices including the price ranges and price averages across markets and regions.

When you’ve got reliable pricing information — you can accurately read the competitive environment, assess the impact of pricing changes and maximize your competitive position.

With our Pricemark solution, you also gain the critical piece to pricing success with the ability to view and assess franchisee and operator compliance with your pricing directives.

Using a network of over 300,000 auditors, Market Force pricing data collection goes beyond what is provided by POS scanner systems–both in terms of location coverage and points within your locations where prices are checked.

We provide the full pricing picture, delivering the information and insights necessary for strategic decisions that will maximize sales, profits and market share.

Measure

• Retail pricing to consumers, including both regular and promotional pricing
• Price ranges and averages
• Price across markets, regions or nationally
• Consistency of pricing across multiple touch points within each location including the ticketed price, price on the shelf and price at the register

So You Can

• Understand your competitive position in the marketplace and monitor pricing trends
• Assess the value and impact of brands and products
• Understand the impact of pricing changes on sales, profits and market share
• Implement effective pricing strategies that maximize your financial goals
• Verify pricing compliance and accuracy across franchisees and operators