The Power of the Point of Sale

Measuring your customers’ experience requires active and accurate tracking of key aspects of their on-site perceptions.  Market Force On-Site Audits provide another critical piece of the customer intelligence puzzle by assessing Merchandising, promotions, stock levels and pricing across all your locations.

We’re good at it!  Market Force has supported some of the world’s largest retailers, restaurants and CPG companies, developing industry-leading expertise in collecting customer experience data through our audit methodology

For On-Site Audits, we utilize a segment of our shopper base individually selected and trained for this unique solution to deliver precise, specialized information at the store level.

Our solutions go beyond the transactional data provided by POS scanner systems to uncover the reasons behind volume fluctuations at the store and SKU level.

Market Force On-Site Audits:

• Deep understanding of on-site data collection across a wide range of industries
• Rigorous standards for quality and accuracy
• Experienced auditors with industry background and experience

Measure

• Store layout and adherence to planograms at the SKU level
• Compliance with corporate branding and signage guidelines
• Presence and position of promotional displays, signs and material
• Product distribution
• Inventory levels and out-of-stock status
• Product or service pricing with Price Tracking

So You Can

• Quantify lost sales due to stock-outs and implement strategies for improvement
• Identify individual locations that are non-compliant with marketing or merchandising programs and resolve issues quickly
• Ensure products are priced accurately and consistently
• Verify that promotional programs are launched on time and executed properly
• Identify opportunities to improve consumer navigation through changes to store layout or signage