Mystery Shopping Data Sheet You have created standards that you know will drive operational excellence. Market Force can provide the intelligence you need to make sure your locations can follow those standards.

See Your Business Sites Through Your Customers’ Eyes

If you could be at every store, restaurant, bank, or theatre location, you know things would be done right. But you can’t. And mistakes are costly. Mystery Shopping provides a certain level of executive omnipresence. With our 300,000+ shopper network, Market Force can be every place you can’t. We make anonymous visits or calls to your locations and answer custom questionnaires to give you a comprehensive, unbiased view of your operations. From branding and operational compliance to customer service, appearance and wait time, Market Force gives you objective insight into your customers’ experience. Armed with customer intelligence, you can optimize your operations, improve customer satisfaction and maximize sales.

• Shopper Force of approximately 300,000 individuals
• Years of success and experience in the mystery shopping industry
• Highest quality standards for shopper recruiting, data collection and reporting
• Applications including purchase/return scenarios, telephone mystery shopping and call center monitoring

Measure

• On-site branding and operational compliance
• Staff appearance, friendliness and engagement
• Sales force effectiveness
• Wait and service time
• Overall quality of product or service
• Cleanliness and general appearance of location—both interior and exterior
• Product/service selection and availability
• Cleanliness, functionality and stock condition of restrooms
• Up-selling of additional products and services
• Customer thank you and invitation to return
• Overall on-site customer experience

Achieve

• Improved operational performance to maximize the customer experience, sales and profitability
• Correlated sales results to specific measurements of the customer experience
• An understanding of what levers to pull to optimize the customer experience
• Identified areas where new procedures and/or additional training can improve your bottom line
• Desired employee behaviors reinforced by rewarding store managers and personnel who deliver an outstanding guest experience