The link between employee satisfaction and customer satisfaction has been validated through various academic and and trade industry research over the past twenty years. Satisfied employees who are engaged with the brands they represent create better experiences and value for customers—and that results in wallet share and referrals.

Market Force’s Frontline Employee Satisfaction Surveys allow you to:

• Measure the engagement of employees with your brand
• Identify areas of risk for the business
• Link the impact of employee satisfaction to customer satisfaction.

Our employee satisfaction surveys design assess 10 areas that can impact both employee retention AND customer satisfaction, including:

• Resources: Employees have the required tools, training and resources to do their jobs
•  Teamwork: The organization supports teamwork and the mutual achievement of common goals
• Work-Life Balance: The ability to balance the demands of work against time for family and play
• Opportunities for Growth: Career paths and employee development
• Pride in Product/Service: Pride in the quality of the product or service produced by the company
• Mission and Purpose: Alignment of individual goals against corporate goals
• Management: Management’s ability to support employees and get the job done
• Fairness: Policies and problem resolution
• Communication: Clarity and appropriate knowledge transfer
• Engagement: Commitment to the brand and organization

Market Force will help you identify the employee perceptions that have the biggest impact on both satisfaction and retention—and if you collect customer satisfaction data, our analytics team will help you link the two research methods together to identify your biggest opportunities for improving the bottom line. We’ll help you identify the best opportunities for change across the entire organization—from store to regional to brand level—so that you can take the right actions at the right locations.

Excited, motivated employees create a perception of value in customers’ eyes—and that translates into great bottom line results.