Answer Those Questions You Wonder About

Do you wish you could talk to customers who left your store—without purchasing? Do you wish you could hear from customers who did NOT fill out a POS survey?

A customer intercept study is a great research method to reach actual and potential customers whom you cannot reach via more traditional site-level research methods like mystery shopping or customer satisfaction surveys. Customer intercept studies can help you identify consumers who liked what your brand offered and purchased AND those who walked out the door without purchasing—and why. They can help you understand the viewpoint of consumers who chose NOT to fill out a survey and capture their first-hand experience at your retail, bank, theater, restaurant, or convenience store locations. And they can help you dig into very specific questions—like why particular merchandise doesn’t sell well or whether consumers like a new layout or design.

Customer intercept surveys help you gain actionable insight into your customers’ moment of truth.

Act Faster With Confidence

• Understand how both current customers and prospects view your service and product offerings
• Measure the brand experience for specific research questions with a multi-location view that captures the perspectives of both loyal customers and non-loyal customers
• Improve operational performance to maximize conversion rates
• Determine if your merchandising strategy is enticing
• Measure whether training dollars are effective by understanding the sales process experienced by consumers—and whether they found associates effective

Grow the Bottom Line

Use Customer Intercepts surveys to improve your understanding of the experience delivered to everyone who walks through your doors—and whether that experience will win new customers and deepen wallet share for existing ones.