DOWNLOAD this Aberdeen Analyst Insight about what Best-in-Class retailers are doing to monitor and improve the customer experience.
Aberdeen: Customer-Centric Retailing 101
Customer Intelligence and Engagement Strategies
Author: Chris Cunnane, Analyst, Aberdeen Group
Between August and September 2011, Aberdeen investigated the state of customer-centricity for 100 retail organizations. This Analyst Insight will examine how retailers are using customer intelligence as part of the customer engage process for a seamless and personalized shopping experience. 14 pages.
