Whitepapers
The following are whitepapers written by industry analysts and Market Force thought leaders about best practices, solutions and industry topics:
Analyst
Aberdeen Customer-Centric Retailing 101: Customer Intelligence and Engagement Strategies
Gleanster Five Guys’ Use of Customer Intelligence
IDC McDonald’s Customer Intelligence
Industry
Restaurant Gleanster Whitepaper - Five Guys Customer Intelligence
Banking Why the Bank Customer Experience Matters
Retai Strategies for Manufacturers in the Retail Channel
Retail The Art of the Suggestive Sell in Retail
Retail Customer-Centric Retailing 101: Customer Intelligence and Engagement Strategies
Solution
CEM Customer Experience Measurement
CSA Successfully Managing Customer Satisfaction Programs
CEM Integrating Direct Customer Feedback and Mystery Shopping Data
CEM Optimizing Customer Experience Investments
