Overview

TravelCenters of America LLC (TA) is a leading operator of full-service interstate travel centers in 41 states and Canada, operating 165 locations under the TA brand and another 69 locations under the Petro brand.

TA partnered with Market Force in 2002 and opted for a combination of Customer Surveys and 1-800 Live Operator Support with a goal to measure and improve customer service. This approach allows TA to react to urgent customer concerns, while proactively monitoring other attributes.

Market Force Customer Intelligence Solutions utilized by TravelCenters of America:

• Customer Surveys
• 1-800 Live Operator Support
• Promotional Surveys

Number of Units:

• 165 TravelCenters of America
• 69 Petro Truck Stops
• 400+ fast casual restaurants

“Like all competitive businesses, the ability to provide top-notch service is a differentiator. Feedback is a way for us to gauge our own effectiveness and it gives us the ability to make appropriate adjustments. By listening to our customers, we drive continuous improvement in all areas of the business.”
–Director of Advertising and PR, TravelCenters of America