Overview

Station Casinos is an operator of luxurious casinos and resorts. In 2008 Station Casinos partnered with Market Force to stay connected with the guest experience. Through the use of continuous guest surveys and the insight provided, Station has been able to elevate their game. With customer loyalty levels that are now best in class, Station is well positioned to capitalize on new business opportunities and guest referrals.

Market Force Customer Intelligence Solutions utilized by Station Casinos:

• Customer Surveys
• Promotional Surveys

Outcomes:

• A team culture focused on delivering great guest experiences
• Fully documented guest resolution and recovery process
• Improvements in guest loyalty of over 20%

“Being at the top of our game is more critical than ever in the casino and resort business. Market Force helps our entire team stay focused on our guests so that we can bring them back again and again.”
–Director of Marketing, Station Casinos