Overview

Pilgrim’s is the second-largest chicken producer in the world, with operations in the United States, Mexico and Puerto Rico. Pilgrim’s challenged Market Force to deliver timely, cost-effective market research about specific packaging and labeling questions for their fresh and frozen chicken products. AnswerForce™ became a part of the product and packaging development process in 2010. This laser focus on an informed product development process has helped Pilgrim’s redesign their complete line of frozen chicken products.

Market Force Customer Intelligence Solutions utilized by Pilgrim’s:

• AnswerForce™ Panel Research

Outcomes:

• Identified packaging and label preferences for major product releases as Pilgrim’s develops leadership in new product innovation
• Clarified major drivers of purchasing decisions based on key labels and used this information to negotiate packaging and space with a major retailer

“AnswerForce™ is the solution we sought and could not find elsewhere in the market. Previous solutions were far too slow for the pace of our business and not cost-efficient. The value for us is expert survey research with quick turn-around times—and that helps us get to market more quickly with the right packages and labels.”
– Andy Seymour, SVP, Prepared Foods Marketing