Overview

Since 2002 Market Force has been helping BJ’s capture the voice of the customer. In that time BJ’s has posted remarkable growth: more than doubling in size while increasing average unit volume and profitability.

By committing to a consistent focus on the guest experience, BJ’s has learned about the key factors that drive guest experience for their brand. With this knowledge, they have been able to continuously develop and refine performance at each location to create one of the best casual dining concepts in the world.

Market Force Customer Intelligence Solutions utilized by BJ’s:

• Customer Surveys
• Custom Surveys
• Mystery Shopping

Number of Units:

• 93 Casual Dining Restaurants/Breweries

“We’ve been partners with Market Force for almost ten years and have benefited tremendously from the information provided by our guests. The real time data paired with great service and support have helped us achieve our goal to be the premier casual dining destination in California and beyond.”
–VP of Marketing, BJs Restaurants