Pricemark

With both syndicated & custom price tracking solutions, Pricemark delivers the information and insights you need to maximize your competitive pricing position in the marketplace.

Decisions about retail pricing require reliable, comprehensive information about competitors’ regular & promotional prices, price ranges and price averages across markets and regions. Reliable pricing information allows you to accurately read the competitive environment, assess the impact of pricing changes and maximize your competitive position. In addition, visibility into franchisee and operator compliance with pricing directives is critical to your success in the marketplace.

With our network of more than 300,000 auditors, our pricing data collection goes beyond what is provided by POS scanner systems—both in terms of location coverage and points within your locations where prices are checked. We provide the full pricing picture, delivering the information and insight necessary for strategic decisions that will maximize sales, profits and market share.

Measure

• Retail pricing to consumers, including both regular and promotional pricing
• Price ranges and averages
• Price across markets, regions or nationally
• Consistency of pricing across multiple touch points within each location including the ticketed price, price on the shelf and price at the register

So You Can

• Understand your competitive position in the marketplace and monitor pricing trends
• Assess the value and impact of brands and products
• Understand the impact of pricing changes on sales, profits and market share
• Implement effective pricing strategies that maximize your financial goals
• Verify pricing compliance and accuracy across franchisees and operators