Press Releases

  • Market Force Information and Phillips 66 Company Renew Partnership to Deliver Industry-Leading Consumer Experience

    Market Force and Phillips 66 renew partnership to fuel exceptional customer experience across more than 7500 locations. To help sites meet brand standards, Phillips 66 employs multiple measurement tools from Market Force, including consumer satisfaction surveys, monthly mystery shopping and semi-annual brand compliance audits for all its sites. Additionally, Phillips 66 uses Market Force’s KnowledgeForce® platform, which funnels data streams from all measurement tools – including call...

  • New Market Force Banking Study: Capital One Is Consumers’ Favorite, But Satisfaction and Loyalty Is Down Industry-Wide

    25 October 2017

    A new nationwide study by Market Force found that over one-fifth of banking customers are not satisfied with their current bank, and more are considering switching bank brands, compared to a year ago. The study also ranked Capital One as consumers’ favorite retail bank. 

  • Cicis Selects Market Force Information to Deliver Industry-leading Customer Experience

    18 October 2017

    Market Force has been tapped by leading pizza buffet chain Cicis to ensure an exceptional customer experience for each guest, every day, at all its restaurants across the country. Cicis will leverage Market Force’s suite of customer experience solutions, including customer satisfaction surveys, contact center services, store evaluation reporting technology and social media monitoring capabilities, to gather customer feedback and measure execution on brand standards. Cicis...

  • CoreLife Eatery Selects Market Force Information to Ensure Excellent Customer Experience

    28 September 2017

    CoreLife Eatery has chosen Market Force to glean insights into how each location is performing against important satisfaction drivers such as food quality, service, cleanliness and other standards that protect the brand's reputation. The data from mystery shopping and SocialForce Reviews will be ported into Market Force’s technology platform to provide CoreLife Eatery a comprehensive view of how each location is performing, and where changes should be made to increase...

  • Market Force Information Completes Management Buyout with Strategic Investor Main Street Capital

    2 August 2017

    Market Force announced the completion of a management-led buyout with investor partner Main Street Capital. The investment will help Market Force expand their suite of customer experience management solutions, including investment in technology solutions.

  • New Market Force Information Study Reveals America’s Favorite Home Improvement and Home Furnishings Retailers

    18 July 2017

    A new nationwide study by Market Force asked survey participants to rate their satisfaction with their last experience at a home improvement or furnishings store and their likelihood to recommend it to others. That data was averaged to rate each brand on an aggregation of the two measures — a Composite Loyalty Index. Market Force also looked at the attributes that drive these preferences, analyzing factors such as merchandise and brand selection, cleanliness  and...

  • New Market Force Study Finds T-Mobile and Consumer Cellular Are America’s Favorite Wireless Carriers

    14 June 2017

    For the second year in a row, T-Mobile ranks as America’s favorite full-service wireless carrier and Consumer Cellular ranks as the nation’s favorite non-contract wireless provider. The rankings come from a study of more than 8,200 consumers conducted by Market Force, and it also reveals trends in wireless plans, carrier performance, customer satisfaction and in-store experiences.

  • New Market Force Information Study Finds Publix and Wegmans Are America’s Favorite Grocery Stores

    9 May 2017

    Publix and Wegmans are America’s favorite grocery retailers, tying for first place in a consumer study of more than 12,700 shoppers conducted by Market Force. Trader Joe’s is a very close second and H-E-B ranks third. This is the second consecutive year that Wegmans has held the top spot in the annual study, after unseating long-running favorite Trader Joe’s in 2016.

  • New Market Force Study Finds QuikTrip and Costco Are America’s Favorite Places to Fuel Up

    13 April 2017

    QuikTrip and Costco are consumers’ favorite places to fill their gas tanks, according to a new study by Market Force. More than 11,000 consumers participated in the annual study, which ranks gas stations in two categories—traditional gas stations and convenience stores, and grocery stores and big-box retailers with gas pumps. The study also reveals trends in food, technology and customer loyalty.

  • Market Force Information Adds Mobile Retail Audit Functionality to Eyes:On App

    23 March 2017

    Market Force has rolled out mobile auditing features for its Eyes:On app that enables Market Force clients and their auditors to report on brand compliance from a tablet or smartphone, improving productivity and eliminating the need for paperwork. Eyes:On uses geo-fencing technology to identify and verify sites targeted for audits. Custom audit questionnaires are supported, including capabilities for attaching photos, videos and other media-rich content. The app is now...

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