Media Coverage

  • Market Force Information Named a “Breakout Vendor” by Leading Global Research Firm

    17 January 2017—Market Force has been recognized by Forrester Research as a breakout vendor in the January 2017 report, Breakout Vendors: Domain-Specific Insights Service Providers. Market Force is profiled as a breakout vendor for its deep expertise in the customer experience (CX) domain, including helping corporate executives and local managers identify and improve upon the most important drivers of a positive customer experience. According to the report, “Market Force Information helps multi...

  • Evolving Branch Models: From the Analog Age to the Digital Age

    14 December 2016—Barely a day goes by when you don’t see an article suggesting that brick-and-mortar retail banking is on death’s door, but branches aren’t going away. They are certainly changing, and in a good way. According to a study by Market Force Information, Americans are increasingly using apps to conduct financial tasks, but many still rely on face-to-face interactions when it comes to financial advice or learning about services. And those branch visits positively impact overall...

  • New Research on Bank Branch Use

    8 December 2016 - Online banking and mobile apps have become ubiquitous. Consumers have the power to conduct transactions anytime, anywhere, from the device in their pocket. Given that convenience and 24×7 access, there has been much discussion about the future of the retail bank branch and whether it is still necessary. Should banks assume that technology has displaced the need for local branches and the tellers and advisors that work directly with consumers in person?

  • Cheddar’s Unseats Cracker Barrel as America's Favorite Chain

    16 November 2016 - Cheddar’s Scratch Kitchen is America’s favorite general menu casual dining chain, according to a new study by Market Force Information. More than 9,200 consumers were polled for the study, which ranks casual dining restaurant chains in seven categories: general menu, pizza, Italian, breakfast, buffet, steakhouse, and seafood. This is the first time that Cheddar’s Scratch Kitchen has earned enough votes to be included in the rankings. 

  • Cheddar’s Scratch Kitchen Named Favorite Casual Dining Restaurant in New Market Force Information Study

    10 November 2016 - Pizza Ranch is favorite for pizza and buffet, Maggiano’s for Italian, Bob Evans for breakfast, Texas Roadhouse for steak and Pappadeaux for seafood. The nationwide study also found that in-restaurant tablet use is up, TripAdvisor is the most influential mobile app among casual dining guests, and restaurant-branded apps are suffering from an awareness problem. More than 9,200 consumers were polled for the study.

  • 5 Minutes with an Analyst: Randy Law, Analytics and Insights

    3 November 2016 - Randy Law, Vice President of Analytics and Insights at Market Force Information leads a team engaged in customer experience and other projects with multilocation international clients across several industries, including quick service restaurants, casual dining, retail, grocery, convenience, and hospitality. UPSIDE asked him about his work as an analyst and what it takes to be successful.

  • Mobile Banking on Rise, Physical Branches Still Important, Accordin

    19 October 2016 — Americans are increasingly turning to their bank’s mobile app to conduct financial tasks, but many still rely on in-person interactions when seeking financial advice or learning about services, according to a new study by Market Force Information, an innovator in customer experience management. More than 9,500 consumers were polled for the retail banking industry study, which also revealed that PNC is consumers’ favorite national bank based on satisfaction.

  • Digital Wallets Are on the Rise, But Consumers Still Don’t See the Value

    21 October 2016 — Digital wallets are becoming more and more prevalent in the fintech world, but according to a recent survey of 9,600 by Market Force Information, they are not gaining much ground with the average consumer.“Consumers are actually questioning the value [of digital wallets],” said Cheryl Flink, chief strategy officer for Market Force. “They want simple, easy, and digital wallets have become another thing they have to manage.”

  • Consumers Love Mobile Banking Apps… But Still Need Branches

    19 October 2016 - Yes, more people are using mobile banking apps. But that doesn't mean it's time for banks and credit unions to kill their branches and go fully digital. In a survey encompassing more than 9,500 participants, they found that the in-person experience at branches is still important for banking consumers. In the past 90 days, one-fifth of respondents said they went into a branch to speak with an advisor about new products and additional services. Those who did reported 5...

  • This Is America’s Favorite Hotel Chain

    26 September 2016 — Market Force Information helps other bushiness with their customer experience management. In June of this year, it conducted a survey on hotel/motel satisfaction with 9,167 respondents. Of these respondents, who ranged in age from 18 to 65, 75% were women, 25% were men, and 61% had a household income north of $50,000.Market Force asked these respondents to rank their satisfaction with their most recent hotel or motel stay as well as how likely they would be to recommend that...


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