Media Coverage

  • America's 20 Favorite Grocery Stores Have Been Revealed

    10 May 2017 — Trader Joe’s has been dethroned as America’s favorite grocery store. The 2016 favorite was knocked from the top spot by both Publix and Wegmans in a new study by consumer experience management company Market Force. Publix and Wegmans tied for first in the annual study, which looked at over 12,000 shoppers to determine which chain customers love the most. Both chains scored 77 percent on Market Force’s Customer Loyalty Index, narrowly beating out Trader Joe’s,...

  • Study: QuikTrip is the most popular convenience store in the U.S.

    13 April 2017 — People like QuikTrip a lot. A new survey showed just how much people like the Tulsa-based brand — it’s reportedly the most popular convenience store chain in the U.S.  Cheryl Flink, chief strategy officer for Market Force Information, said price was the No. 1 driver of whether or not someone stopped at a station. “But there are many people who couldn’t care less that they’re going to save 20 cents filling up their car,” said Flink. “The next most important thing is around...

  • Survey: For gas, Costco favored over Sam's, BJ's

    11 April 2017 — While Costco tops the grocery and big-box category, people still prefer to buy their gas at conventional stations, even though their prices tend to be higher (especially when you factor in loyalty rewards), according to Market Force. "For their most recent trip to the pump, 71% of drivers visited a gas station compared to 29% who visited a grocer, warehouse club or big-box retailer," according to Market Force. "Other key influencers in choosing a fueling stop are good lighting,...

  • QuikTrip Tops List of Favorite Places to Fuel Up

    11 April 2017 — Despite the fact that price is the main driver for selecting a place to fuel, Market Force found that most motorists continue to fill up at conventional gas stations vs. warehouse clubs or store pumps, even though the latter tend to offer a lower price per gallon, particularly when combined with loyalty rewards. For their most recent trip to the pump, 71% of drivers visited a gas station compared to 29% who visited a grocer, warehouse club or big-box retailer. Other key...

  • People Favor Costco Over Sam's, BJ's for Gas

    10 April 2017 — Costco has retaken the top spot among grocery stores and big-box retailers in an annual Market Force Information survey of Americans' favorite places to get gas. The warehouse club had fallen behind BJ's in 2016 after coming in first in 2015 by a large margin, according to Market Force. In 2017, Costco took back the No. 1 spot while Wal-Mart's Sam's Club came in second, 

  • New Study Names Favorite Retailers, Shows Impact of Associate Engagement

    20 March 2017 — While no one disputes topics such as mobile optimization, social media, omnichannel, and loyalty programs are important aspects of today’s retail businesses, a recent study from Market Force Information reminds us that increased sales are also driven by engagement of another kind—associate engagement. Sales associates are the front-line representatives for retailers, and how they engage with consumers can make or break the shopping experience and impact sales...

  • These are America's favorite fast food restaurants

    9 March 2017 — In an industry rife with competition, quick-service restaurants are pulling out all the stops to turn patrons into loyal customers.Diners aren't just looking for quality food or speedy service, they want both. Chains that are able to adapt to changing consumer demands are better equipped to keep customers walking in the front door.

  • In-N-Out is America's Favorite Burger Chain

    13 March 2017 — In-N-Out, Chipotle, Marco’s Pizza, Chick-fil-A, and Firehouse Subs topped respective categories in a new study to identify American consumers’ favorite quick-service restaurant chains in five segments.The study, conducted by Market Force Information, ranked concepts offering burgers, Mexican food, pizza, chicken, and sandwiches.

  • Chipotle is once again America's favorite Mexican food chain

    14 March 2017 — After a rough couple of years that included an  E. coli outbreak and a hit to its stock price, Denver-based Chipotle once again leads the Mexican food category, a position it shared with Qdoba in the 2015 study before landing second behind lesser-known Taco Bueno in 2016.

  • Chipotle Is Back on Top in Consumer’s Eyes

    14 March 2017 — You know that Mexican restaurant that had a food safety crisis just over a year ago? Shares of Chipotle Mexican Grill may still be down 22% since 12 months earlier, but the company is back to being the top Mexican food joint in the country, according to a recent report from Market Force Information. At least, from the consumer's perspective. 

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