• Consumers Love Mobile Banking Apps… But Still Need Branches

    19 October 2016 - Yes, more people are using mobile banking apps. But that doesn't mean it's time for banks and credit unions to kill their branches and go fully digital. In a survey encompassing more than 9,500 participants, they found that the in-person experience at branches is still important for banking consumers. In the past 90 days, one-fifth of respondents said they went into a branch to speak with an advisor about new products and additional services. Those who did reported 5...

  • This Is America’s Favorite Hotel Chain

    26 September 2016 — Market Force Information helps other bushiness with their customer experience management. In June of this year, it conducted a survey on hotel/motel satisfaction with 9,167 respondents. Of these respondents, who ranged in age from 18 to 65, 75% were women, 25% were men, and 61% had a household income north of $50,000.Market Force asked these respondents to rank their satisfaction with their most recent hotel or motel stay as well as how likely they would be to recommend that...

  • New Market Force Study Finds Marriott and Hampton Are America’s Favorite Hotel Chains

    13 September 2016 — According to a large-scale consumer study conducted by Market Force Information®, a leader in customer experience management, Marriott is consumers’ favorite brand among major hotel and motel chains. The study also found that, while many are using mobile apps to find and book hotels, newer technologies such as check-in kiosks aren’t yet enjoying the same level of success.More than 9,000 consumers were polled for the study, which was designed to uncover which hotel and motel...

  • Market Force: Hotel Guests Shun New Tech for Checking-In or -Out of Hotels

    9 September 2016 — According to a large-scale consumer study conducted by Market Force Information, many consumers are using mobile apps to find and book hotels, but are shunning newer technologies such as check-in kiosks that are meant to drive efficiencies for guests.

  • Why T-Mobile and Consumer Cellular are market favorites

    17 August 2016 — The domestic telecom space is a highly competitive environment, with four nationwide operators battling tooth-and-nail to attract new customers. That battle includes both stealing customers from rivals as well as protecting those they have from the same sentiment. Learn what the latest survey on customer satisfaction and likelihood to recommend says about wireless carriers.

  • What Leads Consumers to Shop for Groceries Digitally?

    19 May 2016 — Nearly a third of US grocery buyers said they would shop for more groceries digitally if the prices were better than they were in-store. But the same April 2016 research also found that almost a quarter of respondents said they would never shop online for groceries digitally.

  • Market Force Releases Eyes:On Mobile App

    3 June 2016 — Market Force has launched Eyes:On, a mobile app that lets mystery shoppers view available assignments in their areas, select their desired assignments, and submit shopping reports, all from their mobile devices.The Eyes:On app can push notifications alert shoppers to available assignments nearby, and opportunities can be viewed as maps or lists and include details on the type of assignment, location, dates, and payment or reimbursement amounts. Reports can be completed and...

  • Overcoming Inertia: Getting Consumers to Switch Banks

    7 June  2016 — People frequently get frustrated with their banking provider — particularly megabanks. But powerful forces prevent many of them from ever making the switch. What can financial institutions do to overcome inertia and indifference?

  • Where Are Consumers' Favorite Fill-Ups?

    5 May 2016—Market Force Information is out with its survey on consumers’ favorite places to fill up their gas tanks. The research firm polled more than 10,000 consumers for the annual report, which ranks gas stations in two categories: traditional gas stations and convenience stores, and grocery stores and big-box retailers with gas stations.

  • BJ’s Among Shoppers’ Top Places to Fuel Up: Study

    10 May 2016—A recent study by Louisville, Colo.-based Market Force Information has found that BJ’s Wholesale Club is one of consumers’ favorite places to fill their gas tanks. Westborough, Mass.-based BJ’s ranked first in the grocery store/big-box retailer category. According to the study, although most drivers still purchase fuel at traditional gas stations, grocers and big-box brands continue to be common options, due to their low prices and convenience. Respondents noted that on a recent...


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