• Phillips 66, Market Force Information Renew Partnership

    7 November 2017—Phillips 66 is continuing its use of customer insights to assess operational execution by renewing its partnership with Market Force, a leader in customer experience management. To help sites meet brand standards, it employs multiple measurement tools from Market Force, including consumer satisfaction surveys, monthly mystery shopping and semi-annual brand compliance audits for all its sites.Additionally, Phillips 66 uses Market Force’s KnowledgeForce platform, which funnels...

  • America’s Favorite Casual Spots and Currying Favor

    21 November 2017—Bonefish Grill is America’s favorite casual dining restaurant, according to a new study by Market Force Information®. Nearly 8,000 consumers were polled for the study, which ranks casual dining restaurant chains in seven categories: general menu, pizza, Italian, breakfast, buffet, steakhouse and seafood. Bonefish Grill ranked No. 1 overall. The nationwide study also found that: Tablets are failing to enhance the dining experience Yelp greatly influences casual dining...

  • Bonefish Grill Named America's Favorite Casual Dining Chain

    November 2017—For all the new and exploratory topics driving the future of casual dining, the classics—quality, service, and atmosphere—remain king with consumers.Market Force Information’s annual casual dining consumer preferences and trends study, which polls more than 8,000 consumers, crowned Bonefish Grill as America’s favorite chain. Across all seven categories surveyed (general menu, pizza, Italian, breakfast, buffet, steakhouse, and seafood), Bonefish stood out for its top score on...

  • Market Force Poll: 17% of Diners Say Tablets Improve the Overall Dining Experience

    5 December 2017—According to a new study by Market Force, which polled  nearly 8,000 consumers, tablets are failing to enhance the dining experience, Yelp continues to greatly influences casual dining restaurant choices over restaurant branded mobile apps, and guests are primarily using mobile apps to check menus.  

  • Most People Have a Mobile Banking App, but Do They Use It?

    31 October 2017 — The adoption of mobile banking apps is moving steadily ahead, according to new data from customer experience management firm Market Force. The company’s August 2017 poll of US internet users revealed that nearly 80% of respondents had downloaded their primary bank’s mobile app. But just because the app had been downloaded doesn’t mean it was used by most people with any regularity. The poll revealed that only about four in 10 respondents used their banking...

  • Users Prefer PayPal Over Apple Pay When It Comes to Digital Wallets

    26 October 2017 — Digital wallet adoption is slowly on the rise, and payments provider PayPal seems to be the most popular choice for users. Users of the PayPal digital wallet far extend users of its closest competition, Apple Pay, according to a Market Force Banking Study released yesterday. The study, which polled about 6,500 banking customers in August 2017, found that 67% of customers are using PayPal, while 39% are using Apple Pay.

  • Costco, Wawa gaining ground as gas fuel up locations

    10 August 2017 — The top consumer choices when it comes to gassing up the vehicle at a wholesaler is Costco and Wawa when it comes to grocery stores, according to a Market Force Information study which polled 7,000 consumers. While most vehicle owners still hit local gas station and convenience stores, wholesale clubs and grocers boasting pumps are gaining ground, according to a release on the study. Wawa ranked highest with 68 percent when it comes to preferred gas stations and convenience...

  • This Is America’s Favorite Store for Home Furnishings

    19 July 2017 — The name "Costco" may evoke jumbo packs of cereal or paper towels, but a new survey proves the brand is valued for more than just discount pantry goods. According to Market Force Information, Costco beat out Ikea to become America's favorite store for home furnishings.

  • America's favorite home improvement retailer is...

    11 July 2017 — A smaller-format, neighborhood-oriented retailer beat out big-box competitors to rank as the nation's favorite home improvement retailer in a just-released study. 

  • Ace Hardware, Costco top consumer choices for home improvement, furnishings

    13 July 2017For home improvement, Ace Hardware scored No. 1 with a composite loyalty score of 63%....Ace also ranked first for other categories such as ease of finding merchandise, staff service and knowledge and speedy checkouts. Merchandise variety and value was awarded to Menards and parking availability to Lowe’s. Home Depot ranked last in all service categories as well as cleanliness and value.  

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